SERVBID: The Development of a B2C Service Brand Identity Scale
Journal Article
Pareek, V., & Harrison, T. (in press)
SERVBID: The Development of a B2C Service Brand Identity Scale. Journal of Services Marketing, 34(5), 601-620. https://doi.org/10.1108/JSM-05-2019-0195
Structured Abstract
Purpose: This paper re-conceptualizes and measures brand identity from a services perspective. It develops and tests a psychometrically valid and reliable...
Technology, society, and visioning the future of music festivals
Journal Article
Robertson, M., Yeoman, I., Smith, K. A., & McMahon-Beattie, U. (2015)
Technology, society, and visioning the future of music festivals. Event Management, 19(4), 567-587. https://doi.org/10.3727/152599515X14465748774001
Many music festivals fail because the experiences offered do not ensure relevance and meaning to the attendee. Engagement with new and virtual landscapes and with the enhanced...
Facebook from socializing to advertising.
Journal Article
Azer, J. (2015)
Facebook from socializing to advertising. African journal of business management, 9(24), 796-813. https://doi.org/10.5897/ajbm2015.7866
This research aims to investigate if Facebook has a significant effect as a tool of advertising in Egypt and to present to marketers practical trends to use in order to close ...
Reducing consumption of confectionery foods: a post-hoc segmentation analysis using a social cognition approach.
Journal Article
Naughton, P., McCarthy, M., & McCarthy, S. (2017)
Reducing consumption of confectionery foods: a post-hoc segmentation analysis using a social cognition approach. Appetite, 117(1), 168-178. https://doi.org/10.1016/j.appet.2017.06.027
Considering confectionary consumption behaviour this cross-sectional study used social cognition variables to identify distinct segments in terms of their motivation and effor...
Food fraud and the perceived integrity of European food imports into China
Journal Article
Kendall, H., Naughton, P., Kuznesof, S., Raley, M., Dean, M., Clark, B., …Frewer, L. J. (2018)
Food fraud and the perceived integrity of European food imports into China. PLOS ONE, 13(5), https://doi.org/10.1371/journal.pone.0195817
Background/Aims
Persistent incidents of food fraud in China have resulted in low levels of consumer trust in the authenticity and safety of food that is domestically produced....
Practice-based segmentation: taxonomy of C2C co-creation practice segments
Journal Article
Rihova, I. (2019)
Practice-based segmentation: taxonomy of C2C co-creation practice segments. International Journal of Contemporary Hospitality Management, 31(9), 3799-3818. https://doi.org/10.1108/IJCHM-01-2018-0096
Purpose: This paper explores and evaluates practice-based segmentation as an alternative conceptual segmentation perspective that acknowledges the active role of consumers as ...
Mega-events brand meaning co-creation: the Olympic case
Journal Article
Tjandra, N., Rihova, I., Snell, S., den Hertog, C., & Theodoraki, E. (2020)
Mega-events brand meaning co-creation: the Olympic case. Journal of Product and Brand Management, 30(1), 58-73. https://doi.org/10.1108/JPBM-08-2019-2539
Purpose: This study explores a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong...
Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration
Journal Article
Stahl, P. G., Tjandra, N. C., Feri, A., & Marshall, K. (2019)
Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration. Transnational Marketing Journal, 7(2), 161-186. https://doi.org/10.33182/tmj.v7i2.813
This paper explores which motivational drivers incline consumers to engage in word-of-mouth (WOM) communication within the Colombian beer market, forecast to be among the most...
Public evaluation of the ethics of tobacco marketing in Indonesia: Symbiotic ethical approach
Journal Article
Tjandra, N., Aroean, L., & Prabandari, Y. S. (2020)
Public evaluation of the ethics of tobacco marketing in Indonesia: Symbiotic ethical approach. Qualitative Market Research: An International Journal, 23(4), 603-626. https://doi.org/10.1108/QMR-01-2020-0011
Purpose: This article aims to explore the public evaluation of the ethics of marketing tobacco in Indonesia through the theoretical lens of normative ethics.
Design: The pres...
Conceptualizing negatively valenced influencing behavior: forms and triggers
Journal Article
Azer, J., & Alexander, M. J. (2018)
Conceptualizing negatively valenced influencing behavior: forms and triggers. Journal of Service Management, https://doi.org/10.1108/josm-12-2016-0326
Purpose
The purpose of this paper is to show how customers engage in negatively valenced influencing behavior (NVIB) and what triggers customers to use different forms of NVIB...