Research Output
Technology, society, and visioning the future of music festivals
  Many music festivals fail because the experiences offered do not ensure relevance and meaning to the attendee. Engagement with new and virtual landscapes and with the enhanced sensory feelings and imaginations that technologies can offer may alleviate this. Utilizing a futures frame, this conceptual article contributes to the pursuit of successful future event design by applying a normative visionary methodology—employing trend analysis, scenarios, and science fiction to create prototypes that may assist in the formation of appropriate experience options and opportunities for music festivals of the future. It is proposed that this technique may aid positive social outcomes.

  • Type:


  • Date:

    23 December 2015

  • Publication Status:


  • Publisher

    Cognizant, LLC

  • DOI:


  • Cross Ref:


  • ISSN:


  • Library of Congress:

    GV Recreation Leisure

  • Dewey Decimal Classification:

    338.4791 Tourist industry

  • Funders:

    Historic Funder (pre-Worktribe)


Robertson, M., Yeoman, I., Smith, K. A., & McMahon-Beattie, U. (2015). Technology, society, and visioning the future of music festivals. Event Management, 19(4), 567-587.



technology; society; event management; science fiction; future experience; festival experience

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