An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels
Thesis
Soraghan, C. An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels. (Thesis)
Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2090514
Recently, social marketers have adopted the use of ‘nudging’ as a technique to influence behaviour through subtle tweaks to the environment (Thaler & Sunstein, 2008). Front of...
Technology, society, and visioning the future of music festivals
Journal Article
Robertson, M., Yeoman, I., Smith, K. A., & McMahon-Beattie, U. (2015)
Technology, society, and visioning the future of music festivals. Event Management, 19(4), 567-587. https://doi.org/10.3727/152599515X14465748774001
Many music festivals fail because the experiences offered do not ensure relevance and meaning to the attendee. Engagement with new and virtual landscapes and with the enhanced...