Reproducing the Fashion System: The Myth of the Influencer
Conference Proceeding
Logan-McFarlane, A., & Samsioe, E. (2018)
Reproducing the Fashion System: The Myth of the Influencer
Previous work in marketing has shown that the social media influencer plays an important role in attracting consumers to brands (Kapitan and Silvera 2016). The fashion ‘influe...
Re-fashioning Kate: The Making of a Celebrity Princess Brand
Journal Article
Logan, A., Hamilton, K., & Hewer, P. (2013)
Re-fashioning Kate: The Making of a Celebrity Princess Brand. Journal of the Association for Consumer Research, 41, 378-383
We illustrate the processes wherein a celebrity’s appropriation of fashion discourse transforms the celebrity brand from an ‘ordinary’ individual to an ‘extraordinary’ celebri...
Managing complexity in agile global fashion industry supply chains.
Journal Article
Masson, R., Losif, L., MacKerron, G., & Fernie, J. (2007)
Managing complexity in agile global fashion industry supply chains. International Journal of Logistics Management, The, 18, 238-254. https://doi.org/10.1108/09574090710816959
Purpose - The purpose of this paper is to examine the agile supply chain management practices adopted by UK clothing retailers in order to effectively manage the supply of inn...
Runway logic: "Y" generation Y prefer fashion brand over country-of-origin.
Journal Article
Tjandra, N. C., Omar, M., Williams, J., & Ensor, J. (2013)
Runway logic: "Y" generation Y prefer fashion brand over country-of-origin. Transnational Marketing Journal, 1, 75-92
With approximately 1.38 billion, Generation Y are currently in the job market
or about to enter the job market, they are increasingly taking over the spending
power of the pre...
Passionate Labours: Fashion, Celebrity Culture and Bloggerpreneurs
Conference Proceeding
Logan-McFarlane, A., Hamilton, K., & Hewer, P. (in press)
Passionate Labours: Fashion, Celebrity Culture and Bloggerpreneurs. In Consumer Culture Theory 2017 Conference Proceedings
We explore passion and its link to consumption and entrepreneurial practice through the context of celebrity culture and fashion. Our contribution is to consider passionate la...
#50+ fashion Instagram influencers: cognitive age and aesthetic digital labours
Journal Article
McFarlane, A., & Samsioe, E. (in press)
#50+ fashion Instagram influencers: cognitive age and aesthetic digital labours. Journal of Fashion Marketing and Management, 24(3), 399-413. https://doi.org/10.1108/JFMM-08-2019-0177
This paper demonstrates how #50+ fashion Instagram influencers contribute to the social construction of cognitive age through their aesthetic digital labours.
Non-participativ...
‘Replikating’ celebrity fashion: how professionalizing the selfie through embodiment can lead to the attainment of micro-celebrity status
Presentation / Conference
Logan-McFarlane, A. (2017, July)
‘Replikating’ celebrity fashion: how professionalizing the selfie through embodiment can lead to the attainment of micro-celebrity status. Paper presented at Academy of Marketing
With the heightening proliferation of the selfie, a practice that has become norm thanks to societies prevailing obsession with capturing and circulating images, staging the i...
Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands.
Conference Proceeding
Tjandra, N. C., Osei, C., Ensor, J. & Omar, M. (2012)
Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands
The purpose of this qualitative study is to explore whether and how country-of-origin information influences the perception of Generation Ys from twenty one countries towards ...
"You don't buy clothes-you buy an identity" - the correlation between fashion brand and country-of-origin.
Conference Proceeding
Tjandra, N. C., Omar, M. & Williams, J. (2010)
"You don't buy clothes-you buy an identity" - the correlation between fashion brand and country-of-origin. ISBN 978-0-9561122-34
This paper is part of a bigger qualitative study about the perception of country-of-origin from
consumers in different countries. The purpose of this paper is to identify and ...
How To Create Sustainable Fashion From Recycled Clothing
Journal Article
Legl, C. (2019)
How To Create Sustainable Fashion From Recycled Clothing. Forbes,
No abstract available.