Anna Watson is an experienced researcher, teacher, and academic administrator. She is one of the United Kingdom’s leading academics in franchising, and has published widely in the area. She is a member of the Board of the International Society of Franchising, and has undertaken research programs on behalf of the British Franchise Association, as well as participating in /leading research programs funded by the French National Research Agency and the British Academy/Leverhulme. Anna is a member of the Editorial Board of International Small Business Journal, and a Top 100 reviewer for the Journal of Small Business Management. At the University of Hertfordshire (2013-2021) she headed the Enterprise and Value Research Group. Whilst at the London College of Fashion, University of the Arts London (2008-2013) she was Program Director for the MA Business and Management courses, and at the University of Surrey (2000-2008) she had responsibility for the BSc Retail Management programme. Anna is a Visiting Professor at the University of Rennes 1 and joined Edinburgh Napier University as Professor of Marketing in January 2021.