Influential factors of pro‐environmental behaviors among franchisees in the fast‐food sector
Journal Article
Dada, O. (., Perrigot, R., & Watson, A. (2024)
Influential factors of pro‐environmental behaviors among franchisees in the fast‐food sector. Business Strategy and the Environment, 33(3), 2301-2313. https://doi.org/10.1002/bse.3599
In spite of the increasing attention on environmental sustainability, there is a dearth of knowledge about franchisees' pro-environmental behaviors. This study aims to underst...
The effects of green brand image on brand loyalty: The case of mainstream fast food brands
Journal Article
Watson, A., Perrigot, R., & Dada, O. (. (2024)
The effects of green brand image on brand loyalty: The case of mainstream fast food brands. Business Strategy and the Environment, 33(2), 806-819. https://doi.org/10.1002/bse.3523
While a number of studies have explored consumer attitudes and behaviors towards green brands, the importance of green brand image for mainstream brands is less well understoo...
Sustainability and green practices: The role of stakeholder power in fast-food franchise chains
Journal Article
Perrigot, R., Watson, A., & (Lola) Dada, O. (2021)
Sustainability and green practices: The role of stakeholder power in fast-food franchise chains. International Journal of Contemporary Hospitality Management, 33(10), 3442-3464. https://doi.org/10.1108/IJCHM-02-2021-0269
Purpose - This paper explores how the power of salient stakeholders involved in the green waste management of franchise chains can impact the ability of the chains to change t...
The influence of entrepreneurial personality on franchisee performance: A cross-cultural analysis
Journal Article
Watson, A., Dada, O. (., López-Fernández, B., & Perrigot, R. (2020)
The influence of entrepreneurial personality on franchisee performance: A cross-cultural analysis. International Small Business Journal, 38(7), 605-628. https://doi.org/10.1177/0266242620914520
Through a survey-based study of 761 franchisees from four countries, the United States, the United Kingdom, France and Spain – this research examines how a franchisee’s entrep...
Acts of hidden franchisee innovation and innovation adoption within franchise systems
Journal Article
Watson, A., Senyard, J., & Dada, O. (. (2020)
Acts of hidden franchisee innovation and innovation adoption within franchise systems. Industrial Marketing Management, 89, 431-445. https://doi.org/10.1016/j.indmarman.2020.03.005
Franchising, as an imitative business model, provides a challenging context to create and manage innovation, as franchisors may wish to limit their franchisees' innovative act...
Entrepreneurial Orientation Rhetoric in Franchise Organizations: The Impact of National Culture
Journal Article
Watson, A., Dada, O. (., Wright, O., & Perrigot, R. (2019)
Entrepreneurial Orientation Rhetoric in Franchise Organizations: The Impact of National Culture. Entrepreneurship Theory and Practice, 43(4), 751-772. https://doi.org/10.1177/1042258717738519
This study examines the role of national culture on the entrepreneurial orientation (EO) rhetoric contained within franchisee recruitment promotional materials, where EO rheto...
When do franchisors select entrepreneurial franchisees? An organizational identity perspective
Journal Article
Watson, A., Dada, O. (., Grünhagen, M., & Wollan, M. L. (2016)
When do franchisors select entrepreneurial franchisees? An organizational identity perspective. Journal of Business Research, 69(12), 5934-5945. https://doi.org/10.1016/j.jbusres.2016.05.006
In spite of the acknowledged importance of the franchisee selection process, only a few empirical studies have examined this research area. This paper employs organizational i...
Does size matter? An exploration of the role of body size on brand image perceptions
Journal Article
Watson, A., Lecki, N. K., & Lebcir, M. (2015)
Does size matter? An exploration of the role of body size on brand image perceptions. Journal of Product and Brand Management, 24(3), 252-262. https://doi.org/10.1108/jpbm-05-2014-0616
Purpose
This paper aims to investigate the role of body size on female consumers’ fashion brand image perceptions.
Design/methodology/approach
An experimental design was used...
Entrepreneurial tendencies in franchising: Evidence from the uk
Journal Article
Lola Dada, O., Watson, A., & Kirby, D. (2015)
Entrepreneurial tendencies in franchising: Evidence from the uk. Journal of Small Business and Enterprise Development, 22(1), 82-98. https://doi.org/10.1108/JSBED-11-2011-0021
Purpose
In spite of the important contributions of franchising to many economies, it remains unclear whether it truly provides a scope for entrepreneurial tendencies to flouri...
Entrepreneurial orientation and the franchise system: Organisational antecedents and performance outcomes
Journal Article
Dada, O., & Watson, A. (2013)
Entrepreneurial orientation and the franchise system: Organisational antecedents and performance outcomes. European Journal of Marketing, 47(5/6), 790-812. https://doi.org/10.1108/03090561311306877
Purpose
The purpose of this paper is to understand the franchisor's perception of the role of entrepreneurial strategic orientation (EO) – innovative, risk‐taking, and proacti...