An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event
Journal Article
Newland, B. L., & Robertson, M. (2018)
An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event. Journal of Applied Sport Management, 10(1), 13-22. https://doi.org/10.18666/JASM-2017-V10-I1-8324
The natural attributes of rural locations are well suited to sport event tourism and can play a significant role in strategic tourism development in new markets. The purpose o...
Review of transformative festival leadership – a learning and teaching discussion
Presentation / Conference
Robertson, M. (2017, July)
Review of transformative festival leadership – a learning and teaching discussion. Paper presented at Association of Event Management Educators (AEME) 2017 Event Futures – Innovation, Creativity, Collaboration
A discussion of the linkage between the critical review of research in festival leadership and sustainable management, and critical creativity in Honours year (level 6) learni...
Technology, society, and visioning the future of music festivals
Journal Article
Robertson, M., Yeoman, I., Smith, K. A., & McMahon-Beattie, U. (2015)
Technology, society, and visioning the future of music festivals. Event Management, 19(4), 567-587. https://doi.org/10.3727/152599515X14465748774001
Many music festivals fail because the experiences offered do not ensure relevance and meaning to the attendee. Engagement with new and virtual landscapes and with the enhanced...