Building resilience and future proofing events education
Conference Proceeding
Jaimangal-Jones, D., Jackson, C., & Robertson, M. (2021)
Building resilience and future proofing events education
This session explores issues surrounding the design and delivery of Event Management programmes, specifically those related to their resilience and futureproofing. It addresse...
The Impact of Negatively-valenced Influencing Behaviour
Conference Proceeding
Azer, J., & Alexander, M. (2018)
The Impact of Negatively-valenced Influencing Behaviour. In SERVSIG-2018-Proceedings, (845-850
Influencing behavior as a form of Customer Engagement Behavior (CEB) has the potential to affect other customers’ attitude and behavioral outcomes and likewise the value and p...
Negatively-valenced customer engagement behavior: forms and drivers
Conference Proceeding
Azer, J., & Alexander, M. (2017)
Negatively-valenced customer engagement behavior: forms and drivers. In 5th The Naples Forum on Service: Service Dominant Logic, Network & Systems Theory and Service Science: Integrating Three Perspectives for a New Service Agenda. , (7
Purpose – This study aims at conceptualising forms and drivers of negatively-valenced Customer Engagement Behavior (CEB). Despite a growing portfolio of conceptual and empiric...
The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions
Conference Proceeding
Urquhart, E. (2017)
The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions. In PhD Workshop Research Proposals. , (113-118
As a sector reliant on the creation of memorable experiences, visitor attractions (VAs) have increasingly turned to interactive technology as a platform for engaging and commu...
Duplication of Purchase Law in Sport Event Markets: New Zealand case study
Conference Proceeding
Lees, G., Morrison, A., & Robertson, M. (2014)
Duplication of Purchase Law in Sport Event Markets: New Zealand case study. In S. Rundle-Thiele, K. Kubacki, & D. Arli (Eds.), ANZMAC Annual Conference 2014, Proceedings (218-225
The paper seeks to further understand the sport market structure. In doing so it considers whether New Zealand sport event markets follow the Duplication of Purchase Law or wh...
The Future of Music Festivals: Play, Technology and Glastonbury 2050
Conference Proceeding
Yeoman, I., Robertson, M., McMahon-Beattie, U., & Musarurwam, N. (2012)
The Future of Music Festivals: Play, Technology and Glastonbury 2050. In S. Boyd, & U. McMahon-Beattie (Eds.), Proceedings of the International Conference on Tourism and Events: Opportunities, Impacts and Change (Incorporating the 8th Annual Tourism and Hospitality Research Conference in Ireland Conference THRIC). , (347-354
No abstract available.
Festivals, governance and sustainability: the Director at the research crossroad
Conference Proceeding
Robertson, M. (2012)
Festivals, governance and sustainability: the Director at the research crossroad. In S. Boyd, & U. McMahon-Beattie (Eds.), Tourism and Events: Opportunities, Impacts and Change. , (295-303
No abstract available.
Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Literature
Conference Proceeding
Robertson, M. (2010)
Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Literature. In CAUTHE 2010: Tourism and Hospitality: Challenge the Limits. , (1229-1233
This work - in - progress stems from an earlier project by Robertson and Rogers (2009).
It addresses the role of the media and stakeholder collaboration in a city in formin...