21 results

The role of iconic-historic commemorative events in event tourism: Insights from the 20th and 25th anniversaries of the fall of the Berlin Wall

Journal Article
Viol, M., Todd, L., Theodoraki, E., & Anastasiadou, C. (2018)
The role of iconic-historic commemorative events in event tourism: Insights from the 20th and 25th anniversaries of the fall of the Berlin Wall. Tourism Management, 69, 246-262. https://doi.org/10.1016/j.tourman.2018.06.018
The role of commemorative events for event tourism has received marginal attention. Existing research primarily considers commemorative events for their social and political s...

Negotiating privileged networks and exclusive mobilities: the case for a Deaf festival in Scotland’s festival city

Journal Article
Jamieson, K., & Todd, L. (2022)
Negotiating privileged networks and exclusive mobilities: the case for a Deaf festival in Scotland’s festival city. Annals of Leisure Research, 25(1), 5-22. https://doi.org/10.1080/11745398.2020.1809478
We explore the case for a Deaf festival in Edinburgh, the self-proclaimed 'world leading Festival City'. The formal recognition of British Sign Language in the BSL (Scotland) ...

Imaging Edinburgh as the ‘festival city’

Presentation / Conference
Todd, L., & Logan-McFarlane, A. (2017, June)
Imaging Edinburgh as the ‘festival city’. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves
We will present initial findings and emerging themes from our study into the imaging of a ‘festival city’, as it is represented and elicited by city stakeholders through share...

Materiality, memories and lived event tourism experiences

Presentation / Conference
Todd, L., Leask, A., & Ensor, J. (2017, June)
Materiality, memories and lived event tourism experiences. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves
Our paper furthers understanding of lived experiences in tourism settings as remembered by informants. We propose the value of a phenomenological ‘artefact elicitation’ method...

The sustainable festival city and local communities: Engaging secondary stakeholders through placemaking

Presentation / Conference
We will present initial findings from our research which considers how Edinburgh’s (UK) festivals and tourism sectors can deliver sustainable community engagement. Our study a...

The origin story: behind the scenes of food festivals

Journal Article
Orea-Giner, A., Fusté-Forné, F., & Todd, L. (in press)
The origin story: behind the scenes of food festivals. Event Management, https://doi.org/10.3727/152599523X16957834460312
The relationships between food festivals and food storytelling have been scarcely explored by previous research. Nevertheless, these relationships are a source of memorable ex...

Semiotics of the festival city: exploring the visual culture of Edinburgh. . Paper presented at Special Track: Visual Tourism

Presentation / Conference
Todd, L., & Logan-McFarlane, A. (2020, September)
Semiotics of the festival city: exploring the visual culture of Edinburgh. . Paper presented at Special Track: Visual Tourism. Paper presented at ATLAS annual conference 2020: Tourism as a driver of regional development and collaboration, Online
This paper presents emerging themes from our study of the semiotics that sustain the visual culture, consumption and place myth of Edinburgh, as the ‘world’s leading festival ...

10 Qs on the Fringe: Dr Louise Todd. This Media Podcast was recorded alongside public engagement event: Dr Louise Todd, The Fringe: My BFF', 'Skeptics on the Fringe 2017

Digital Artefact
Todd, L. (2018)
10 Qs on the Fringe: Dr Louise Todd. This Media Podcast was recorded alongside public engagement event: Dr Louise Todd, The Fringe: My BFF', 'Skeptics on the Fringe 2017
Before her talk for us on the relationships that people have with the Edinburgh Fringe Festival Dr Louise Todd sat down with Heather Pentler to talk more about her research an...

The semiotic paradigm and festival brand image:a study of the Edinburgh Festival Fringe

Presentation / Conference
Todd, L. (2012, July)
The semiotic paradigm and festival brand image:a study of the Edinburgh Festival Fringe. Presented at Seventh International Conference on the Arts in Society, Art and Design Academy, Liverpool John Moores University, Liverpool, UK
The semiotic paradigm has previously been applied to the understanding of product brands and brand image within the consumer context. Further, as a research method, semiotic a...

Iconicity and Myth-Making: Exploring visual representations of Edinburgh as the original ‘festival city’

Presentation / Conference
Todd, L., & Logan-McFarlane, A. (2019, September)
Iconicity and Myth-Making: Exploring visual representations of Edinburgh as the original ‘festival city’. Paper presented at Academy of Marketing, 18th annual colloquium on Arts, Heritage, Nonprofit & Social Marketing, University of Stirling
5 results

Visual Methods and Ethnography in Interdisciplinary Research

The Business School
6 March 2019 - 4 June 2019

Universities of Scotland Events Conference, 2017 (USEC2017)

The Business School Edinburgh Napier University Craiglockhart Campus Colinton Road Edinburgh EH14 1DJ
24 March 2017

Festival Frontiers: The Festival City.

Edinburgh International Science Festival, Lomond Room, Pleasance, Edinburgh
8 April 2019

The Fringe - my BFF. Everyday branded products, from instant coffee to cars, have long been imbued by marketers with human traits as a means of appealing to consumers’ self-image. Indeed an interpersonal relationships metaphor is applied to some products, with them viewed as people – such as friends, partners, family members and even enemies. Since its origination in 1947, the Edinburgh Festival Fringe has grown in a relatively organic way to become the largest and most renowned festival in the world. My talk will consider if a phenomenon like the Fringe is considered in similar interpersonal terms by its consumers as they organise, attend, support, and participate in their various stakeholder roles, from audience members to performers, and beyond. I will discuss my research where I interviewed consumers about their relationships with the Fringe. I discovered that the Fringe is viewed in numerous interpersonal terms, from casual, childhood and best friendships; to marriages and flings; and even in darker obsessive terms. My research also uncovered that many relationships with the Fringe are life-long, change over time, and can impact upon important life decisions. What does this tell us about ourselves and how we relate to something which is neither another human being nor a valued product, but an experience?

Skeptics on The Fringe 2017, Edinburgh Skeptics Society, Banshee Labyrinth, Edinburgh
14 August 2017

An Edinburgh Festival City Map for Wester Hailes. This public engagement with research initiative was delivered as part of Explorathon 2019: European Researchers' Night. It involved a participative drawing and collage activity where members of the local community were asked to contribute to an Edinburgh Festival City Map for Wester Hailes

Whale Arts, Wester Hailes
27 September 2019