Expert opinion: Trends and future of events.
Book Chapter
Robertson, M. (2016)
Expert opinion: Trends and future of events. In D. Getz, & S. Page (Eds.), Event studies: theory, research and policy for planned events. , (84-87). (3). Abingdon, Oxon, England: Taylor & Francis
No abstract available.
Technology, society, and visioning the future of music festivals
Journal Article
Robertson, M., Yeoman, I., Smith, K. A., & McMahon-Beattie, U. (2015)
Technology, society, and visioning the future of music festivals. Event Management, 19(4), 567-587. https://doi.org/10.3727/152599515X14465748774001
Many music festivals fail because the experiences offered do not ensure relevance and meaning to the attendee. Engagement with new and virtual landscapes and with the enhanced...
Introduction: events in society
Journal Article
Lockstone-Binney, L., Holmes, K., & Robertson, M. (2015)
Introduction: events in society. Event Management, 19(4), 429-431. https://doi.org/10.3727/152599515X14465748512489
Introduction to special issue of the journal Event Management.
An introduction to the future
Book Chapter
Yeoman, I., Robertson, M., McMahon-Beattie, U., Backer, E., & Smith, K. (2014)
An introduction to the future. In I. Yeoman, M. Robertson, McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals. , (3-9). Abingdon, Oxon: Taylor & Francis
No abstract available.
Duplication of Purchase Law in Sport Event Markets: New Zealand case study
Conference Proceeding
Lees, G., Morrison, A., & Robertson, M. (2014)
Duplication of Purchase Law in Sport Event Markets: New Zealand case study. In S. Rundle-Thiele, K. Kubacki, & D. Arli (Eds.), ANZMAC Annual Conference 2014, Proceedings (218-225
The paper seeks to further understand the sport market structure. In doing so it considers whether New Zealand sport event markets follow the Duplication of Purchase Law or wh...
Cognitive map(s) of event and festival futures
Book Chapter
Yeoman, I., Robertson, M., & Wheatley, C. (2014)
Cognitive map(s) of event and festival futures. In I. Yeoman, M. Robertson, U. M. -. Beattie, E. Backer, & K. A. Smith (Eds.), The Future of Events and Festivals. , (271-314). Oxon, UK: Taylor & Francis
The future cannot be forecasted with a high degree of certainty and precision (Eden and Ackermann 1998); however, understanding the environment and context as explanation is a...
Leadership and visionary futures: future proofing festivals.
Book Chapter
Robertson, M., & Brown, S. (2014)
Leadership and visionary futures: future proofing festivals. In I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events & Festivals. , (219-235). Oxon, UK: Taylor & Francis
Introduction David Bowie’s 1974 album Diamond Dogs offered a dystopian vision of the world in which ‘. . . fleas the size of rats sucked on rats the size of cats and ten thous...
An Exploration of a Niche Sport Event’s Role in Visitors’ Perception of a Rural Destination: The Case of the UCI Mountain Bike World Cup
Journal Article
Robertson, M., Newland, B. L., & Darby, P. (2014)
An Exploration of a Niche Sport Event’s Role in Visitors’ Perception of a Rural Destination: The Case of the UCI Mountain Bike World Cup. International journal of sport management, 15(2), 193-218
This article investigates whether a niche sport event in a rural location influences visitor perceptions of a destination. The work explores how rural sport events can affect ...
The Motives of Ambassadors in Bidding for International Association Meetings and Events
Journal Article
Lockstone-Binney, L., Whitelaw, P., Robertson, M., Junek, O., & Michael, I. (2014)
The Motives of Ambassadors in Bidding for International Association Meetings and Events. Event Management, 18(1), 65-74. https://doi.org/10.3727/152599514x13883555341931
As destinations contest the rights to host international association-based meetings and events, competitive points of difference in the bidding process can mean the success or...
Introduction: ProfessIonalIzatIon and event ManageMent
Journal Article
Robertson, M., Junek, O., & Lockstone-Binney, L. (2014)
Introduction: ProfessIonalIzatIon and event ManageMent. Event Management, 18(1), 1-3. https://doi.org/10.3727/152599514x13883555341689
No abstract available. Item is introduction to journal issue.