The Future of Events and Festivals
Book
I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. A. Smith (Eds.), (2014)
The Future of Events and Festivals
The growth of events and festivals has been significant over the last decade and a wide range of skills are essential to ensure those events are successful. This requirement h...
The semiotic paradigm and festival brand image:a study of the Edinburgh Festival Fringe
Presentation / Conference
Todd, L. (2012, July)
The semiotic paradigm and festival brand image:a study of the Edinburgh Festival Fringe. Presented at Seventh International Conference on the Arts in Society, Art and Design Academy, Liverpool John Moores University, Liverpool, UK
The semiotic paradigm has previously been applied to the understanding of product brands and brand image within the consumer context. Further, as a research method, semiotic a...
A futurist’s view on the future of events
Book Chapter
Yeoman, I., Robertson, M., & Smith, K. (2011)
A futurist’s view on the future of events. In J. Connell, & S. J. Page (Eds.), The Routledge Handbook of Events. , (507-525). Oxon, UK: Taylor & Francis. https://doi.org/10.4324/9780203803936.ch32
Events are significant in today’s society. They have links to religion, to culture, to sport, to community, to commerce, and to political, policy and microeconomic and macroec...
Sing ’til you’re grinning: community choirs versus football teams
Other
Kerr, G. (2011)
Sing ’til you’re grinning: community choirs versus football teams
No abstract available.
Festival and Events Management: an international arts and culture perspective
Book
Yeoman, I., Robertson, M., Ali-Knight, J., McMahon-Beattie, U., & Drummond, S. (Eds.)
(2004). Festival and Events Management: an international arts and culture perspective. Oxford, UK: Elsevier Butterworth-Heinemann
Festival and Events Management: An International Perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
W...