Event Venue Satisfaction and Its Impact On Sponsorship Outcomes
Journal Article
Michelini, L., Iasevoli, G., & Theodoraki, E. (2017)
Event Venue Satisfaction and Its Impact On Sponsorship Outcomes. Event Management, 21(3), 319-331. https://doi.org/10.3727/152599517x14942648527536
The importance of sponsorship as a marketing communications tool is well recognized in the event literature. Despite the growth in event sponsorship investments and the increa...
Cognitive map(s) of event and festival futures
Book Chapter
Yeoman, I., Robertson, M., & Wheatley, C. (2014)
Cognitive map(s) of event and festival futures. In I. Yeoman, M. Robertson, U. M. -. Beattie, E. Backer, & K. A. Smith (Eds.), The Future of Events and Festivals. , (271-314). Oxon, UK: Taylor & Francis
The future cannot be forecasted with a high degree of certainty and precision (Eden and Ackermann 1998); however, understanding the environment and context as explanation is a...
Imaging Edinburgh as the ‘festival city’
Presentation / Conference
Todd, L., & Logan-McFarlane, A. (2017, June)
Imaging Edinburgh as the ‘festival city’. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves
We will present initial findings and emerging themes from our study into the imaging of a ‘festival city’, as it is represented and elicited by city stakeholders through share...
Introduction to arts, culture and leisure
Book Chapter
Ali-Knight, J., & Robertson, M. (2004)
Introduction to arts, culture and leisure. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (3-13). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50006-5
No abstract available.
Technology, society, and visioning the future of music festivals
Journal Article
Robertson, M., Yeoman, I., Smith, K. A., & McMahon-Beattie, U. (2015)
Technology, society, and visioning the future of music festivals. Event Management, 19(4), 567-587. https://doi.org/10.3727/152599515X14465748774001
Many music festivals fail because the experiences offered do not ensure relevance and meaning to the attendee. Engagement with new and virtual landscapes and with the enhanced...
An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event
Journal Article
Newland, B. L., & Robertson, M. (2018)
An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event. Journal of Applied Sport Management, 10(1), 13-22. https://doi.org/10.18666/JASM-2017-V10-I1-8324
The natural attributes of rural locations are well suited to sport event tourism and can play a significant role in strategic tourism development in new markets. The purpose o...
An Exploration of a Niche Sport Event’s Role in Visitors’ Perception of a Rural Destination: The Case of the UCI Mountain Bike World Cup
Journal Article
Robertson, M., Newland, B. L., & Darby, P. (2014)
An Exploration of a Niche Sport Event’s Role in Visitors’ Perception of a Rural Destination: The Case of the UCI Mountain Bike World Cup. International journal of sport management, 15(2), 193-218
This article investigates whether a niche sport event in a rural location influences visitor perceptions of a destination. The work explores how rural sport events can affect ...
Visioning the future city - a discussion on the narrative of sustainability through events and festivals
Presentation / Conference
Robertson, M. (2015, July)
Visioning the future city - a discussion on the narrative of sustainability through events and festivals. Paper presented at LSA 2015 Creating Leisure
This conceptual work discusses a visionary future of the city destination in which festival and events have a purposeful role in narrating sustainable development – a megatren...
The Motives of Ambassadors in Bidding for International Association Meetings and Events
Journal Article
Lockstone-Binney, L., Whitelaw, P., Robertson, M., Junek, O., & Michael, I. (2014)
The Motives of Ambassadors in Bidding for International Association Meetings and Events. Event Management, 18(1), 65-74. https://doi.org/10.3727/152599514x13883555341931
As destinations contest the rights to host international association-based meetings and events, competitive points of difference in the bidding process can mean the success or...
Event studies: finding fool's gold at the rainbow's end?
Journal Article
Baum, T., Lockstone-Binney, L., & Robertson, M. (2013)
Event studies: finding fool's gold at the rainbow's end?. International Journal of Event and Festival Management, 4(3), 179-185. https://doi.org/10.1108/ijefm-06-2013-0014
Purpose
The aim of this opinion piece is to seek to cast a critical eye over the event studies field to chart its progress as an emerging area of study, relative to its close ...