How to transform ‘unknows’ into ‘knows’ in extremely uncertain markets? An MNE case study in the Palestinian mobile phone sector
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Alaydi, S., & Tang, Y. K. (2025, April). How to transform ‘unknows’ into ‘knows’ in extremely uncertain markets? An MNE case study in the Palestinian mobile phone sector. Paper presented at 51st Academy of International Business - UK & Ireland Chapter 2025, University of Surrey
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