Article
18 October 2015
Published
SAGE Publications
10.1177/1469540515611199
1469-5405
HD28 Management. Industrial Management
658 General management
Historic Funder (pre-Worktribe)
Hewer, P., Gannon, M., & Cordina, R. (2017). Discordant fandom and global football brands: ‘Let the people sing’. Journal of Consumer Culture, 17(3), 600-619. https://doi.org/10.1177/1469540515611199
Lecturer in EntrepreneurshipBusiness School
0131 455 4281
M.Gannon@napier.ac.uk
discordant fandom, rebels with a cause, cultural politics, brand agitator, brand heretic
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