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Conceptualizing negatively valenced influencing behavior: forms and triggers

Journal Article

Azer, J., & Alexander, M. J. (2018)

Conceptualizing negatively valenced influencing behavior: forms and triggers. Journal of Service Management, https://doi.org/10.1108/josm-12-2016-0326

Purpose The purpose of this paper is to show how customers engage in negatively valenced influencing behavior (NVIB) and what triggers customers to use different forms of NVIB...

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