Alessandro is a Lecturer in Marketing at Edinburgh Napier University Business School with face-to-face, overseas, executive, and global online teaching experience. His research interests include branding, sustainability and impulse buying. He has presented papers and posters at national and international conferences, and he has published in peer-reviewed Marketing and Teaching Fellow journals. Alessandro has gained internal and external research grants to conduct research.
Alessandro is the module leader for Brand Management (UK and HK), Strategic Brand Management (Global Online) and International Marketing (Global Online). He has also contributed to the delivery of several undergraduate and postgraduate Marketing modules such as Principles and Practice of Marketing, Direct and Digital Marketing, Marketing 1 and the Live Project (both in the UK and in collaboration with SCOPE, City University of Hong Kong). He also acts as deputy programme leader for BA (Hons) Marketing Management Hong Kong and as MBA Marketing cohort Lead. Alessandro supervises undergraduate/postgraduate/MBA dissertations and Work Based Learning portfolios.
Alessandro has offered consultancy in funded university-based projects such as Knowledge Transfer Partnership and Interface (the knowledge connection for business). Alessandro has a postgraduate certificate (PgCert) in Business and Management Research Methods and a certificate for the Public Relations and Communications Association (OCert PRCA). He is a Fellow of the Higher Education Academy (FHEA), Member of the Marketing Society, Mentor of the Napier Student Marketing Society, Teaching Fellow at Edinburgh Napier University and ENroute Mentor for the Higher Education Academy. In his role as Academic Skills Adviser, he focuses on one-to-one student support, academic writing, critical thinking, academic integrity and research planning.