Excellent insights on marketing strategy development behind some of the big UK, global advertising campaigns of our time.
Kev Chesters, on of the UK's top marketing strategists and marketing entrepreneur, joins Alessandro Feri and Jackie Hadland of The Business School, Edinburgh Napier University, on this podcast, published on Spotify. Hear how strategists position brands to scale up businesses, including British Airways, Revlon, Match.com, Saab and Nike. Also covered in this episode: consumer behaviour theory applied to branding, moving from product to purposes and insights on why the majority of brands fail. This is the latest in the series by the Edinburgh Napier Marketing Network. Chesters is a founder of the Harbour Collective, which brings together more than 400 marketing experts across 12 agencies. He has led strategy teams working on some of the world's most valuable brands, including at Ogilvy, Saatchi & Saatchi and Wieden & Kennedy.
15 November 2021