Business Management (Marketing) MSc



Develop your business management skills with a focus on marketing that you can study any time or place that suits you during term time

Overview

Our online (part-time) MSc Business Management (Marketing) will equip you with the practical skills and expertise to help further your career in marketing.

This dynamic blend of business and marketing will provide you with a business education tailored towards employment opportunities in this sector. 

This course is designed to deliver accessible, creative and flexible postgraduate business education and offer a choice in how, when and where you study. 

You can pay for this course flexibly on a module-by-module basis. This means that you don't have to pay the full course cost upfront.
Photo of Edinburgh Napier University students meeting industry contacts at a business event

Mode of Study:

Online learning

Duration:

21-33 months

Start date:

Jan

Course details

Our online course has been developed for the dynamic global business environment. It focuses on developing skills in marketing and the application of conceptual management theories to current practice, giving you the expertise you need to take on senior roles.

You’ll gain a sound theoretical grounding in business management and stimulate an enquiring, analytical approach.

You’ll also learn how to address issues with innovative and creative problem solving techniques, with critical thinking and strategic reasoning.

This course is ideally suited to individuals who intend to balance their personal commitments with their studies. It will build on your existing experience and knowledge and enhance it with contemporary business theory, giving you the expertise you need to take on senior roles.

What you'll study

  • Creating Business Excellence and Marketing
  • Business Economics and Finance in a Global Environment
  • Organisational Change and Management
  • Leadership, Strategy and Innovation
  • Global Marketing
  • Strategic Brand Management
  • Research Methods
  • Dissertation (40 credits)
For the award of MSc Business Management (Marketing) you must successfully pass all eight modules, giving a total of 180 credits. All modules are 20 credits, except where indicated.

Further information can be found in the indicative delivery schedule.

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    How you’ll be taught

    This course is delivered fully online. You can choose from three start dates (September, January, May) and typically takes between 21-33 months to complete, subject to your pace of study and module availability. You'll study eight modules in total, with a maximum of two modules each trimester where available.

    Our online learning environment uses materials created especially for the course by our module leaders. Your learning experience will be enriched through online discussions that supplement the written materials, as well as case study analyses from diverse sectors and articles from leading academics and practising professionals.

    You’ll learn through a combination of self-directed independent online learning materials, online discussion topics and independent study.

    You’re not alone while studying online. Our support team are available by email and phone to answer your administrative queries, our academics host weekly academic support sessions and are available on email, and you can access our virtual database of frequently asked questions 24 hours a day. You’ll also have access to our online library resources and IT support.
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    Assessments

    All assessments are undertaken and submitted online. These vary for each module and may include:

    • Reports / case studies
    • Digital end of unit test
    • Dissertation
    • Project
    • Essays

    Within each trimester, whilst there is flexibility to work through the material at your own pace you need to be aware of the assessment dates as there is no flexibility in these.

    If there is any question regarding the authorship of any submitted assessments, we reserve the right to require students to undertake an online viva.

Disclaimer

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information is available in our disclaimer.

Entry requirements

Entry requirements

The entry requirement for this course is a Bachelor (Honours) Degree at 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme.

We may also consider lesser qualifications if you have sufficient professional work experience within the industry.

To succeed on our Global Online degrees you must have access via computer or laptop to view and download written and video content. You will also need basic IT skills that enable you to write and edit document, send and receive email, find your way around our online learning environment and search for and access online learning resources, download files and use online forums.

English language requirements

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English, or your undergraduate degree was taught and examined in English. Check our country pages to find out if this applies to you.

We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that international students are unable to enrol onto the following courses:
  • BN Nursing/MSc Nursing (Pre-registration) (Adult, Mental Health, Child, Learning Disabilities)
  • BM Midwifery/MM Midwifery
  • All Graduate Apprenticeship courses.

See who can apply for more information on Graduate Apprenticeship courses.

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Get in touch with your local representative

We have trusted representatives in key locations who offer guidance and advice about our Global Online programmes.

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
All Students 2023/24 2024/25
All students *£885 *£tba
Modules are purchased via our online store and paid for in full at time of enrollment. Rate shown above is for 20 credits*; as course comprises 180 credits, the total cost is currently £7,965.
Please note tuition fees are subject to an annual review and may increase from one year to the next. For more information on this and other Tuition Fee matters please see Frequently Asked Questions about Fees Click this link for Information of Bursaries and Scholarships


Please note:

The discount for Edinburgh Napier alumni can only be applied to year one of a full-time Postgraduate degree, any additional years are exempt from the discount.

For part time Postgraduate degrees the discount will apply to years one, two and three only and any additional years will be exempt from the discount.

Please read our full T&C here

Careers

In recent years, students have come to our MSc courses with degrees from many different disciplines, and have gone on to build careers in a range of industries in the public, private and voluntary/not-for-profit sectors, specifically roles such as:

  • Marketing Director
  • Sales Director
  • Senior Marketing Manager
International student ambassadors sitting chatting looking at a tablet screen