Marketing Management BA (Hons)



Study cutting-edge developments in marketing theory and practice

Overview

93% of our BA (Hons) Marketing Management students were satisfied overall with the course in 2023.

If you are looking for a career that emphasises creativity, communication skills and analytical abilities then marketing could be for you.

Our course will equip you with the knowledge and skills you need to enter this exciting sector, by exposing you to current theory and practice.

With strong links to industry, modules that give you real-world experience  and the option to undertake a work placement, you'll increase your chance of following in the footsteps of our past graduates who have found employment a brand managers, marketing executives and more!

We are a top 10 UK modern university for Business, Management and Marketing (Sunday Times Good University Guide 2022).

Photo of Edinburgh Napier University student mixing with business contacts at industry event

Mode of Study:

Full-time

Duration:

4 years

Start date:

SepJan

UCAS code:

N500

Placement:

Yes

Study Abroad:

Yes

Course details

The course blends together theory and practice. You'll gain an excellent understanding of both basic marketing principles and specialist areas such as brand management, international marketing and marketing communications. You will study cutting-edge developments in the marketing industry, including digital and social media.

Marketing demands clear thinking and innovation. You'll develop these attributes as well as sound business, communication and problem solving skills.

Flexible module choices, together with your dissertation topic, allow you to study the areas which interest you most. You’ll have the opportunity to study abroad for at least six months preparing you for an international marketing career.

Programme Leader - Dr Paul Naughton 
Deputy Programme Leader - Dr Christine Band 

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    How you’ll be taught

     You’ll learn by a variety of teaching and assessment methods including lectures, tutorials, group presentations, debates, essays, reports, simulation games, exams and independent study.
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    Work placement

    Nothing accelerates learning like getting your hands on real live briefs in a workplace setting. That’s why placements are a vital part of these courses. We give you the opportunity to undertake a 24 week work placement during trimester 2 of your third year.

    Placement and Study Abroad opportunities are subject to UK and Scottish Government health and travel advice.
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    Study abroad

    You can also study abroad through Erasmus and ISEP programmes.

    Placement and Study Abroad opportunities are subject to UK and Scottish Government health and travel advice.

Popular modules

Year 1

  • Intercultural and Organisational Management
  • Marketing 1
  • Academic Skills for Business Management
  • Accounting for Business
  • Consumer Behaviour
  • 1 Option Module
 
Year 2
  • Business and Management Challenges
  • Market Research in Practice
  • Creativity, Innovation and Enterprise
  • Marketing Communication Tools
  • Social Media Marketing
  • 1 Option Module

Year 3

  • Brand Management
  • International Marketing
  • Marketing and Society OR Social Marketing
  • Live Project and 1 Option Module OR 24-week supervised work placement (Work Based Learning)

Year 4

  • Leadership in a Changing Environment
  • Digital Marketing Analytics
  • Marketing Management in Practice
  • Dissertation
  • 1 Option Module
 

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Disclaimer

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information is available in our disclaimer.

Entry requirements

Entry requirements

Our entry requirements indicate both Standard and Minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

Minimum year 1

SQA Higher

Standard Entry Requirement

BBBC

 

Minimum Offer Entry Requirement

BCCC

 

You may be given an adjusted offer of entry if you meet our specified minimum entry requirements within our widening participation criteria, and outlined in our Contextual Admissions Policy. Click here for further information about our entry requirements and admissions policies.

A Level

CCC

 

Irish Leaving Certificate

H2, H3, H3, H3 at Higher Level

BTEC (QCF) Extended Diploma Level 3

Minimum grades MMM (Merit, Merit, Merit).

 

BTEC (QCF) National Diploma Level 3 plus A Level

Minimum grades MM (Merit, Merit).

A Level grade B

 

T level

Pass, with grade C or above in the core component.

GCSE grade C/4 in English.

GCSE Maths recommended.

International Baccalaureate Diploma

Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4.

 

European Baccalaureate

Pass at 70% or above with grade 7 in three subjects.

Grade 6 in English.

Maths recommended.

Scottish HNC

Other HNC subjects may be considered for year 1 entry where a C in the graded unit is achieved.

Minimum year 2

HNC

Pass HNC in Advertising and PR, Business, Business Marketing and PR, Marketing or Marketing Communication with grade B at SCQF Level 7 in the graded unit.

SQA Advanced Higher

BBC

A Level

BBB

Minimum year 3

HND

Pass HND in Advertising and PR, Business, Business Marketing and PR or Marketing with grade B at SCQF Level 8 in the graded unit(s).

English language requirements

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English. Check our country pages to find out if this applies to you.


We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that international students are unable to enrol onto the following courses:
  • BN Nursing/MSc Nursing (Pre-registration) (Adult, Mental Health, Child, Learning Disabilities)
  • BM Midwifery/MM Midwifery
  • All Graduate Apprenticeship courses.

See who can apply for more information on Graduate Apprenticeship courses.

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
Students from 2023/24 2024/25
Scotland £1,820 £tba
England, Wales, Northern Ireland, and Republic of Ireland £9,250 £tba
Overseas and EU £15,160 tba
Students from England, Wales, Northern Ireland, and Republic of Ireland will be invoiced the tuition fees for 3 years of their 4 years of study. The University offers a range of attractive Tuition Fee bursaries to students resident in specific countries. More information on these can be found here.
Please note tuition fees are subject to an annual review and may increase from one year to the next. For more information on this and other Tuition Fee matters please see Frequently Asked Questions about Fees Click this link for Information of Bursaries and Scholarships
If additional compulsory costs other than the tuition fees are applicable, these will be detailed in the course details.
Please note that the tuition fees liable to be paid by EU nationals commencing their studies from 1 August 2021 will be the Overseas fee rate. The University offers a range of attractive Tuition Fee bursaries to students resident in specific countries. More information on these can be found here.


Careers

Photo of students meeting businessmen at industry event

This qualification will give you excellent career prospects as you'll graduate with industry relevant skills and knowledge. Possible roles include: 

  • Marketing Executive 
  • Social Media Officer
  • Communications Assistant
  • Brand Manager 
  • Market Researcher
  • Digital Marketing Coordinator
Photo of students meeting businessmen at industry event