Business Management With Marketing BA



Build on your previous business-related skills on this online course, preparing you for a career in the dynamic business environment.

Overview

Our BA Business Management with Marketing top-up course provides you with a broad foundation in business and helps you develop skills across a number of business disciplines to complement your previous studies and prepare for a career in business.

This top-up course is delivered fully online (part-time) meaning you can study at a pace and place that suits you. It is particularly aimed at those who already have a broad business-related HND, associate degree or equivalent.

You can pay for this course flexibly on a module-by-module basis. This means that you don't have to pay the full course cost upfront.

On completion of the course you'll be well placed to seek employment with a range of private, public and third sector employers.

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Mode of Study:

Online learning

Duration:

12-24 months

Start date:

SepJan

Course details

This Business Management with Marketing course is offered as a BA top-up and is designed to equip you for a career in business and management. A BA top-up is the equivalent of the final year of a full-time Bachelors degree, delivered by us straight to your screen via our online learning environment.

Building on your previous experience and skills, you'll develop your understanding of the theories and concepts of business and management and the ability to apply these in practical business situations.

You'll also gain an understanding of modern marketing practices, including international issues in direct and digital marketing.

The course develops critical, analytical, creative and reflective approaches to business and its environment, further enhancing your employability and leadership skills.

The international perspective developed through the materials will provide you with the background to better understand and succeed in the increasingly global environment faced by all organisations.

How will my degree reflect sustainability and sustainable development?

The Principles of Responsible Management Education (PRME) – established under the UN Global Compact – places a clear onus on Higher Education to ‘transform management education and develop the responsible decision-makers of tomorrow to advance sustainable development’. The Business School is a PRME signatory, and we seek to influence professional practice and policy nationally and internationally, helping to drive key societal, economic and environmental impacts.

Our mission is ‘to empower communities to apply business knowledge for positive societal impact’ and we work constantly to embed practical actions into our curriculum, to promote sustainability and relate these to the key ideas of sustainability, as reflected in the 17 UN Sustainable Development Goals (SDG). Our undergraduate and postgraduate programmes now reflect one or more of the SDG, and our research is targeted to solve real world problems, mapped against the criteria used in the Times Higher Education’s Impact Ranking.

The most recent annual league table for Sustainability - compiled by People & Planet, the UK’s largest student campaigning network - again places Edinburgh Napier in a top 3 position among Scotland’s 19 universities. This reflects their assessment of our performance across a range of environmental and ethical considerations, which include carbon reduction and management, and education.

What is distinct about equality, diversity and inclusion?

Edinburgh Napier University is enriched by the diversity of perspectives, cultures and backgrounds brought by all within our global community. We are committed to a positive environment where diversity and inclusiveness is celebrated and everyone is treated fairly regardless of sex, sexual orientation, gender reassignment, disability, age, ethnic origin, religion or belief, marital or civil partnership status or whether pregnant or on maternity leave. We commit ourselves to providing a learning, working and social environment that is free from discrimination, prejudice, intimidation, stigmatisation and all forms of harassment and bullying.

The Business School's vision: 'To be the Business School for empowerment, enterprise and employability for all'.

Our mission statement: 'Empowering our communities to apply business knowledge for positive societal impact'.

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    How you’ll be taught

    This top-up course is delivered fully online. You can choose from three start dates (September, January, May) and typically takes between 12-24 months to complete, subject to your pace of study and module availability. You'll study six modules in total, with a maximum of two modules each trimester where available. 

    Engaging in the online learning materials and participating in the online discussions will enable you to exchange knowledge with fellow participants. While you'll manage your own learning, you'll be provided with guidance on how best to work with the online materials and the importance of reflection in order to meet the course objectives.

    In addition to the module materials, you'll receive full support from module leaders, the programme leader, full access to our online library support, as well as being able to contact our dedicated administration team, should you have any queries.

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    Assessments

    For the award of BA Business Management with Marketing you must successfully pass all six modules, giving a total of 120 credits. All modules are 20 credits.

    Within each trimester, whilst there is flexibility to work through the material at your own pace you need to be aware of the assessment dates as there is no flexibility in these.

    If there is any question regarding the authorship of any submitted assessments, we reserve the right to require students to undertake an online viva.

Popular modules

What you study

Trimester 1 (September - December)

  • Organisational Change Management
  • Strategic Management in a Global Context
Trimester 2 (January - May)
  • Direct and Digital Marketing
  • International Business
Trimester 3 (May - August)
  • International Marketing
  • Leadership in Organisations

Disclaimer

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information is available in our disclaimer.

Entry requirements

What are the entry requirements for Business Management with Marketing (Top-Up)?

Our entry requirements indicate the minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

Can I make an appointment with an advisor to discuss further about the admission process?

If you want to get more information on the admission process, please get in touch with the undergraduate admissions team by submitting an enquiry form above.

Minimum Year 3

240 SCQF credits/120 ECTS credits at SCQF Level 8 or equivalent in an appropriate business and management subject area (i.e. basic understanding of principles in financial accounting, marketing and operations).

Entry to the specialisms: You will also be required to demonstrate that you have the appropriate level of subject-specific underpinning in Marketing, Human Resource Management, Hospitality or Finance to facilitate entry to the top-up degree (a minimum of 60 credits at SCQF level 7 or above, or equivalent)

Mature applicants who do not meet the standard entry requirements will be considered on a case-by-case basis taking into account RPL as appropriate.

To succeed on our Global Online degrees you must have access via computer or laptop to view and download written and video content. You will also need basic IT skills that enable you to write and edit document, send and receive email, find your way around our online learning environment and search for and access online learning resources, download files and use online forums.

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply. The test will normally need to be within 2 years of starting your course with us (unless you are studying online with us).

This may not apply if you have completed all your school qualifications in English.    Please check our country pages to find out if this applies to you.

We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that international students are unable to enrol onto the following courses:
  • BM Midwifery/MM Midwifery
  • All Graduate Apprenticeship courses.

See who can apply for more information on Graduate Apprenticeship courses.

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Get in touch with your local representative

We have trusted representatives in key locations who offer guidance and advice about our Global Online programmes.

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
2024/25 2025/26
UK Students *£900 *£tba
Overseas Students *£920 *£tba
Modules are purchased via our online store and paid for in full at time of enrolment. Rate shown above is for 20 credits*. Course consists 120 credits and the total cost in 2024/25 is UK students £5,400 and Overseas students £5,520.
Please note tuition fees are subject to an annual review and may increase from one year to the next. For more information on this and other Tuition Fee matters please see Frequently Asked Questions about Fees Click this link for Information of Bursaries and Scholarships


Frequently Asked Questions about Fees

Careers

Photo of students meeting businessmen at industry event

On successful completion of the course you’ll be well placed to enter employment in management related positions and management trainee posts in both public and private sectors.

Graduates have secured employment in local authorities, retail management, financial services, media service providers and a wide range of other sectors.

Photo of students meeting businessmen at industry event