Public and third sector leadership: experience speaks
Book
Howieson, B., & Hodges, J. (2016)
Public and third sector leadership: experience speaks. Bingley, UK: Emerald
For those bold enough to lead in this age of austerity, the challenges are immense. Seismic shifts have taken place in the public and third sectors. Political, economic, techn...
They went, they saw and they observed UK international marketing strategy factors upon entry modes in to host markets.
Book
Omar, M., & Lewrick, M. (2007)
They went, they saw and they observed UK international marketing strategy factors upon entry modes in to host markets. Edinburgh Napier University
There is substantial research to indicate that a correlation exists between the firm-specific characteristics of multi-national corporations (MNC’s) and the mode of entry sele...