Developing and deploying marketing agility in an emerging economy: the case of Blue Skies
Journal Article
Osei, C., Amankwah-Amoah, J., Khan, Z., Omar, M., & Gutu, M. (2019)
Developing and deploying marketing agility in an emerging economy: the case of Blue Skies. International Marketing Review, 36(2), 190-212. https://doi.org/10.1108/imr-12-2017-0261
In almost every large business, there is a growing recognition of the importance of organisational agility in improving their marketing responsiveness and business survival. ...
The causal effect of hedonic brand cues on consumers’ decision-making impulsivity
Presentation / Conference
Feri, A. (2017, July)
The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at Doctoral Colloquium at the Academy of Marketing Conference, Hull, UK
No abstract available.
Exploring the Role of the Stakeholder in Fast-Moving Consumer Goods Cross-sector Collaborations: a Phenomenological Study
Thesis
Axon, D. (2016)
Exploring the Role of the Stakeholder in Fast-Moving Consumer Goods Cross-sector Collaborations: a Phenomenological Study. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/452874
This thesis aims to explore the experiences of those individuals involved in the phenomenon of cross-sector collaborations within the Fast-Moving Consumer Goods (FMCG) global ...
Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers
Journal Article
Omar, M., Bathgate, I., & Nwankwo, S. (2011)
Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers. Competitiveness review : CR, 21, 224-237. https://doi.org/10.1108/10595421111117489
The purpose of this paper is to examine the factors that influence customer satisfaction among Chinese online shoppers. It applies the normative categories identified in the l...
E-consumer and the drive behind customer satisfaction: the Chinese online
Journal Article
Omar, M. (2010)
E-consumer and the drive behind customer satisfaction: the Chinese online. International Journal of Economics and Business Research, 2, 271-287. https://doi.org/10.1504/IJEBR.2010.032296
The purpose of this paper is to present and validate a model of factors influencing the customers' satisfaction on internet shopping in China. To attain these, a questionnaire...
Education and training in innovation “Management Capability for Sustainable Growth Empirical Study”.
Book
Lerwick, M., & Omar, M. (2009)
Education and training in innovation “Management Capability for Sustainable Growth Empirical Study”. In Handbook of research on innovations systems for business: technologies and applications,Business Science Reference
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Marketing to the bottom of the pyramid: opportunities in emerging markets
Journal Article
Omar, M., & Williams, J. (2009)
Marketing to the bottom of the pyramid: opportunities in emerging markets. International Journal of Services, Economics and Management, 1, 427-446. https://doi.org/10.1504/IJSEM.2009.024845
The significance of emerging economies to global marketing within the context of a paradigm shift of international business is enormous. The purpose of this paper is to show t...
Global brand market‐entry strategy to manage corporate reputation
Journal Article
Omar, M., Williams, R. L., & Lingelbach, D. (2009)
Global brand market‐entry strategy to manage corporate reputation. Journal of Product and Brand Management, 18(3), 177-187. doi:10.1108/10610420910957807
Purpose – This paper aims to present a case for the practical management of corporate reputation, in relation to two groups of concepts: communication, identity, and trust; an...
Determinants of international entrepreneurship of UK companies
Journal Article
Omar, M., Nwankwo, S., & Richards, D. (2008)
Determinants of international entrepreneurship of UK companies. World Review of Entrepreneurship, Management and Sustainable Development, 4, 1-18. https://doi.org/10.1504/WREMSD.2008.016204
Research indicates a positive correlation between firm-specific characteristics and international entrepreneurship, vis-a-vis the mode of market entry selected for overseas ma...
Organizational power and culture shift at Ducati motorcycles.
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Journal Article
Omar, M. & Porter, M. (2006)
Organizational power and culture shift at Ducati motorcycles.
. Global Business and Organizational Excellence. 27, 20-27. doi:10.1002/joe.20181. ISSN 1932-2054
In this research into corporate culture at Ducati Motorcycles, Spa., the qualitative approach was used based on Johnson's theory of corporate culture, relying on structured an...