Four shades of science festival: a qualitative study exploring the business and management dimensions of science festivals in the United Kingdom
Thesis
Kerr, G. Four shades of science festival: a qualitative study exploring the business and management dimensions of science festivals in the United Kingdom. (Thesis)
University of Salford. Retrieved from http://researchrepository.napier.ac.uk/Output/2725841
Science festivals are a global cultural phenomenon with at least 60 such festivals taking place across the UK every year. Science festivals fulfil a unique function within civ...
An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels
Thesis
Soraghan, C. An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels. (Thesis)
Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2090514
Recently, social marketers have adopted the use of ‘nudging’ as a technique to influence behaviour through subtle tweaks to the environment (Thaler & Sunstein, 2008). Front of...