Generation Y: An Agenda for Future Visitor Attraction Research
Journal Article
Leask, A., Fyall, A., & Barron, P. (2014)
Generation Y: An Agenda for Future Visitor Attraction Research. International Journal of Tourism Research, 16(5), 462-471. doi:10.1002/jtr.1940
This study provides a comprehensive secondary-based synthesis of previous studies on the profile and patterns of consumption of Generation Y, their consumption experiences and...