Yield Management in Scottish Visitor Attractions
Book
Leask, A., Fyall, A. & Goulding, P. (2001)
Yield Management in Scottish Visitor Attractions. In Yeoman, I. & Ingold, A. (Eds.). Yield Management: Strategies for the Service Industries. ISBN 978-0826448255
No abstract available.
Heritage Visitor Attractions: An Operations Management Perspective
Book
Leask, A. & Yeoman, I. (Eds.)
(1999). Heritage Visitor Attractions: An Operations Management Perspective. ISBN 978-0826460615
The first clearly structured textbook to examine Heritage Visitor Attractions from an operations management perspective. The book begins by defining the characteristics of HVA...
Yield Management
Book
Yeoman, I. & Leask, A. (1998)
Yield Management. In Leask, A. & Yeoman, I. (Eds.). Heritage Visitor Attractions: An Operations Management Perspective. Cassell. ISBN 978-0826460615
No abstract available.