Developing Higher Education Educators’ AI Literacy - An Experiential Learning Method
Presentation / Conference
Kurtzke, S., & Brodie, J. (2023, December)
Developing Higher Education Educators’ AI Literacy - An Experiential Learning Method. Presented at IFNTF “Symposathon”, Augmenting Teaching Excellence: Embracing the future of Education with AI and Emerging Technologies
Teach AI - Interactive Workshops for AI Literacy in Marketing
Digital Artefact
Kurtzke, S. (2023)
Teach AI - Interactive Workshops for AI Literacy in Marketing. [Interactive workshops]
Contemporary and Emerging Content Marketing Trends
Book Chapter
Kurtzke, S. (2023)
Contemporary and Emerging Content Marketing Trends. In A. Krowinska, C. Backhaus, B. Becker, & F. Bosser (Eds.), Digital Content Marketing: Creating Value in Practice. London: Routledge. https://doi.org/10.4324/9781003346500-12
As technology is evolving, so is content marketing. This final chapter considers contemporary and emerging content marketing trends. It is difficult to predict exactly how con...
A Conceptual Model of Parasocial Teaching Practice
Presentation / Conference
Kurtzke, S. (2023, July)
A Conceptual Model of Parasocial Teaching Practice. Paper presented at Academy of Marketing Science World Marketing Congress 2023, University of Kent, Canterbury, UK
Practice-Informed Marketing Education: A Contemporary Approach to Teaching Digital Analytics to Marketing Students
Conference Proceeding
Kurtzke, S., & Setkute, J. (2022)
Practice-Informed Marketing Education: A Contemporary Approach to Teaching Digital Analytics to Marketing Students. In 2022 Academy of Marketing Conference
Small Tourism Firms’ Use of Marketing Technology in the Post-Covid Era: The Case of Ireland and Scotland
Conference Proceeding
Setkute, J., & Kurtzke, S. (2022)
Small Tourism Firms’ Use of Marketing Technology in the Post-Covid Era: The Case of Ireland and Scotland. In 2022 Academy of Marketing Conference
Why Are Marketing Analytics Skills Vital, and How Can Business Schools Teach It?
Digital Artefact
Kurtzke, S. (2022)
Why Are Marketing Analytics Skills Vital, and How Can Business Schools Teach It?. [Blog post]
Analytics Capability in Marketing Education: A Practice-Informed Model
Journal Article
Kurtzke, S., & Setkute, J. (2021)
Analytics Capability in Marketing Education: A Practice-Informed Model. Journal of Marketing Education, 43(3), 298-316. https://doi.org/10.1177/02734753211042404
As marketing continues to be transformed by technology and the explosion of big data, academic research has identified a significant need for analytics skills in marketing edu...
Engaged digital classroom
Exhibition / Performance
Kurtzke, S. (2021)
Engaged digital classroom. [Video]. Exhibited at Kunstmatrix. 2 June 2021 - 30 June 2021. (Unpublished
SME ICT Marketing Impact: A New Conceptual Model
Conference Proceeding
Kurtzke, S., & Setkute, J. (2020)
SME ICT Marketing Impact: A New Conceptual Model. In Proceedings of the European Marketing Academy
This paper presents a conceptual model for SME ICT marketing impact. The conceptualization integrates approaches from technology-in-practice scholarship, which argues that the...