40 results

Events management education

Book Chapter
Barron, P., & Leask, A. (2020)
Events management education. In S. J. Page, & J. Connell (Eds.), The Routledge Handbook of Events (287-305). (2nd). Abingdon: Routledge
Abstract not available.

Motivation to volunteer: a case study of the Edinburgh International Magic Festival

Journal Article
Barron, P., & Rihova, I. (2011)
Motivation to volunteer: a case study of the Edinburgh International Magic Festival. International Journal of Event and Festival Management, 2(3), 202-217. https://doi.org/10.1108/17582951111170281
Purpose – Using the inaugural Edinburgh International Magic Festival (EIMF) as a case study, the purpose of this paper is to focus on the motivational factors prevalent in a g...

Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions

Conference Proceeding
Leask, A., Barron, P., & Ensor, J. (2012)
Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions
This research study compares and contrasts the marketing strategies adopted by operators of tourist attractions aiming to engage effectively with Generation Y (Gen Y) consumer...

Generation Y: A supply-side comparative study of Western and Asian visitor attractions.

Conference Proceeding
Leask, A., Fyall, A., & Barron, P. (2012)
Generation Y: A supply-side comparative study of Western and Asian visitor attractions. In 2nd Interdisciplinary Tourism Research Conference Proceedings Book
No abstract available.

Factors in the provision of engaging experiences for the traditionalist market at visitor attractions

Journal Article
Leask, A., & Barron, P. (2021)
Factors in the provision of engaging experiences for the traditionalist market at visitor attractions. Tourism Management Perspectives, 38, https://doi.org/10.1016/j.tmp.2021.100810
The global population is ageing with implications for the provision of tourism experiences to meet changing needs. The shift in demographics has encouraged a focus on the olde...

Aspirations and progression of event management graduates: A study of career development

Journal Article
Barron, P., & Ali-Knight, J. (2017)
Aspirations and progression of event management graduates: A study of career development. Journal of Hospitality and Tourism Management, 30, 29-38. https://doi.org/10.1016/j.jhtm.2017.01.005
The provision of event management education in the higher education sector has grown significantly in recent years, yet little is known of the circumstances of the increasing ...

A case study of employee engagement in the hospitality industry

Presentation / Conference
Barron, P., & Leask, A. (2013, May)
A case study of employee engagement in the hospitality industry. Paper presented at Council for Hospitality Management Education, 22nd Annual Research Conference
No abstract available.

Generation Y in Asia: Generational consumer behaviour and impacts upon tourism in visitor attractions and hotels in Hong Kong, Macau and Singapore

Presentation / Conference
Leask, A., Barron, P., Fyall, A., & Todd, L. (2012, April)
Generation Y in Asia: Generational consumer behaviour and impacts upon tourism in visitor attractions and hotels in Hong Kong, Macau and Singapore. Paper presented at Contemporary Issues in Hospitality Conference, Hotel and Tourism Management Institute (HTMi
No abstract available.

Designing dark tourism experiences: an exploration of edutainment interpretation at lighter dark visitor attractions

Journal Article
Wyatt, B., Leask, A., & Barron, P. (2021)
Designing dark tourism experiences: an exploration of edutainment interpretation at lighter dark visitor attractions. Journal of Heritage Tourism, 16(4: Special Issue), 433-449. https://doi.org/10.1080/1743873x.2020.1858087
Existing dark tourism literature has explored various aspects of interpretation, including challenges in balancing interpretation efforts with concerns for historical accuracy...

Re-enactment in Lighter Dark Tourism: An Exploration of Re-enactor Tour Guides and Their Perspectives on Creating Visitor Experiences

Journal Article
Wyatt, B., Leask, A., & Barron, P. (2024)
Re-enactment in Lighter Dark Tourism: An Exploration of Re-enactor Tour Guides and Their Perspectives on Creating Visitor Experiences. Journal of Travel Research, 63(2), 496-516. https://doi.org/10.1177/00472875221151074
This study explores the perspectives of re-enactor tour guides (RTG) concerning their role and re-enactment of dark histories—an overlooked topic within dark tourism research....
9 results

Heritage interpretation challenges and management issues at film-induced tourism heritage attractions: case studies of Rosslyn Chapel and Alnwick Castle

2011 - 2015
Although previous research has widely acknowledg...
Dr Justyna Bakiewicz | Director of Studies: Prof Anna Leask | Second Supervisor: Prof Paul Barron

Customer retention through continuous improvement (CI), culture and customer service

2009 - 2013
Customer retention has long been considered an important element in achieving competitive advantage for business org...
Dr Barbara McCrory | Director of Studies: Dr Nick Pilcher | Second Supervisor: Dr Janice McMillan

An investigation of university and employer perceptions of barriers and enablers of work based learning (WBL) partnerships in the tourism sector in Scotland

2015 - 2020
An investigation of perceptions of work base...
Dr Lynn Waterston | Director of Studies: Prof Paul Barron | Second Supervisor: Dr Matthew Dutton

Localising Sustainability: An Analysis of Business Sustainability Management within the Hospitality Sector of a Small Island Developing State

2018 - date
Ryan Jones | Director of Studies: Dr Xavier Pierron | Second Supervisor: Prof Paul Barron

Exploring critical conceptual space in hospitality higher education

2014 - 2019
Kelvin Zhang | Director of Studies: Prof Paul Barron | Second Supervisor: Prof Paul Lynch

Diversity and digital leadership: Understanding experiences of workplace equality and diversity and inclusion.

2017 - 2021
Melissa Highton | Director of Studies: Prof Paul Barron | Second Supervisor: Dr Jacqueline Brodie

Influences on interpretation: A critical evaluation of the influences on the design and management of interpretation at lighter dark visitor attractions

2015 - 2019
Brianna Wyatt | Director of Studies: Prof Anna Leask | Second Supervisor: Prof Paul Barron

Investigating regulatory compliance: key issues in the management of risk in the fast food industry in Jamaica

2014 - 2019
Roy Mcneil | Director of Studies: Prof Paul Barron | Second Supervisor: Dr Tony Douglas

A Study on Chinese College Students' Reverse Intercultural Adaptation to Foreign Teachers: A Case Study of Universities in Guangxi Zhuang Atonomous Region

2021 - 2025
Xi Li | Director of Studies: Dr Jane Wilkinson | Second Supervisor: Dr Mabel Victoria

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