Senior Visitors to Attractions
Presentation / Conference
Leask, A., & Barron, P. (2018, April)
Senior Visitors to Attractions. Paper presented at Scottish Museums Federation Annual Conference, Stirling
No abstract available.
Innovating to engage the Gen Y audience – visitor engagement with museum collections during ‘Lates’ events at the National Museum of Scotland.
Presentation / Conference
Leask, A., & Barron, P. (2017, December)
Innovating to engage the Gen Y audience – visitor engagement with museum collections during ‘Lates’ events at the National Museum of Scotland. Paper presented at 4th World Tourism Summit for Tourism and Hospitality: Innovation, Partnerships and Sharing., Rosen College, UCF, Florida
No abstract available.
Visitor engagement at museums: Generation Y and ‘Lates’ events at the National Museum of Scotland
Journal Article
Barron, P., & Leask, A. (2017)
Visitor engagement at museums: Generation Y and ‘Lates’ events at the National Museum of Scotland. Museum Management and Curatorship, 32(5), 473-490. https://doi.org/10.1080/09647775.2017.1367259
Museums are institutions that collect, safeguard and present artefacts and memories for the non-profit purposes of learning and enjoyment. However, significant changes in the ...
Managing Asian attractions, Generation Y and face
Journal Article
Fyall, A., Leask, A., Barron, P., & Ladkin, A. (2017)
Managing Asian attractions, Generation Y and face. Journal of Hospitality and Tourism Management, 32, 35-44. https://doi.org/10.1016/j.jhtm.2017.04.006
In view of the growth, dynamism and increasing influence of the Asian tourism industry and the contribution to be played in the future by Gen Y visitors and workforce, this st...
Management Challenges at Film-Induced Tourism Heritage Attractions
Journal Article
Bąkiewicz, J., Leask, A., Barron, P., & Rakić, T. (2017)
Management Challenges at Film-Induced Tourism Heritage Attractions. Tourism Planning and Development, 14(4), 548-566. https://doi.org/10.1080/21568316.2017.1303540
In response to an increasingly competitive environment, a number of heritage visitor attractions (HVAs) have encouraged filming, as well as subsequent film-induced tourism, in...
Using heritage interpretation to manage visitors at film-induced tourism heritage attractions.
Book
Bakiewicz, J., Leask, A., Barron, P. & Rakić, T. (2016)
Using heritage interpretation to manage visitors at film-induced tourism heritage attractions. In Albrecht, J. (Ed.). Visitor Management in Tourism DestinationsCABI. ISBN 9781780647357
No abstract available.
Exploring Visitor Engagement with Museum Exhibits during ‘Lates’ Events at the National Museum of Scotland, UK
Presentation / Conference
Leask, A. & Barron, P. (2016, January)
Exploring Visitor Engagement with Museum Exhibits during ‘Lates’ Events at the National Museum of Scotland, UK. Paper presented at International Marketing Trends Conference, Venice, Italy
No abstract available.
Exploring film-induced tourism implications for onsite heritage interpretation at Alnwick Castle.
Book Chapter
Bakiewicz, J., Leask, A., Barron, P., & Rakić, T. (2015)
Exploring film-induced tourism implications for onsite heritage interpretation at Alnwick Castle. In M. Kozak, & N. Kozak (Eds.), Destination Marketing: international perspectivesRoutledge
No abstract available.
Exploring film-induced tourism implications for onsite heritage interpretation at Alnwick Castle.
Engaging the multi-generational workforce in tourism and hospitality
Journal Article
Barron, P., Leask, A., & Fyall, A. (2014)
Engaging the multi-generational workforce in tourism and hospitality. Tourism Review, 69(4), 245-263. https://doi.org/10.1108/TR-04-2014-0017
Purpose – The purpose of this study is to present strategies that hospitality and tourism organisations might adopt as a means of encouraging employee engagement, thus enablin...
Engaging with new consumer markets – Museum Events and Generation Y
Conference Proceeding
Leask, A., & Barron, P. (2014)
Engaging with new consumer markets – Museum Events and Generation Y. In Proceedings of the International Conference Marketing Trends 2014
No abstract available