18 results

An analysis of EHEA Business School: Approaches to the development, configuration and management of international academic alliances

Book
Harte, P. (2019)
An analysis of EHEA Business School: Approaches to the development, configuration and management of international academic alliances. Mauritius: LAP Lambert Academic Press
The purpose of this study is to investigate the motivations for international academic alliance development, the configuration of alliance networks and their sustained managem...

An Exploration of the Impact of Industry 4.0 Approach on Corporate Communication in the German Manufacturing Industry

Journal Article
Hauer, G., Harte, P., & Kacemi, J. (2018)
An Exploration of the Impact of Industry 4.0 Approach on Corporate Communication in the German Manufacturing Industry. International Journal of Supply Chain Management, 7(4), 125-131
The purpose of this study is to explore the impact of the Industry 4.0 approach on Corporate Communication in the German manufacturing industry. Industry 4.0 is currently one ...

An analysis of EHEA Business School approaches to the development, configuration and management of international academic alliances

Thesis
Harte, P. An analysis of EHEA Business School approaches to the development, configuration and management of international academic alliances. (Thesis)
Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/976954
The purpose of this study is to investigate the motivations for international academic alliance development, the configuration of alliance networks and their sustained managem...

Picturing a Programme: The Business School Graduate Apprenticeship Journey

Presentation / Conference
Yorkstone, S., Fonseca, D. A. P., & Harte, P. (2022, June)
Picturing a Programme: The Business School Graduate Apprenticeship Journey. Poster presented at DLTE, Edinburgh Napier University, Edinburgh
Can we explain our Business School’s Graduate Apprenticeship Programme visually? This poster shows our work to that end. Ana Paula Fonseca (Programme Leader), Patrick Harte (S...

Success Determinants of Open Innovation Partnerships between Car Manufacturers and Start-Ups in Germany

Journal Article
Stache, E., Hauer, G., & Harte, P. (2022)
Success Determinants of Open Innovation Partnerships between Car Manufacturers and Start-Ups in Germany. Social & Management Research Journal, 19(1), 165-183. https://doi.org/10.24191/smrj.v19i1.17569
In a context of saturated markets, increasing price pressure, growing competition, changing preferences and consumption patterns, the automotive industry is evolving into a di...

Designing online assessment to prevent academic misconduct

Other
Harte, P., & Khaleel, F. (2021)
Designing online assessment to prevent academic misconduct. https://www.timeshighereducation.com/campus/designing-online-assessment-prevent-academic-misconduct
Traditional proctored exams rarely work when teaching online so instructors must rely on careful assessment design to minimise the opportunity and temptation to cheat, explain...

Digital Transformation Challenges Successful Enterprises – an Exploration of the Collaboration of Marketing and Sales Department in German Organisations

Journal Article
Hauer, G., Naumann, N., & Harte, P. (2021)
Digital Transformation Challenges Successful Enterprises – an Exploration of the Collaboration of Marketing and Sales Department in German Organisations. Innovation & Management Review, 18(2), 164-174. https://doi.org/10.1108/INMR-05-2019-0066
“Today, marketing must be understood not in the old sense of making a sale – ‘telling and selling’ – but in the new sense of satisfying customer needs” (Kotler, Armstrong, Har...

Exploring the Customer Trust Building Strategies used by Fintech Firms

Journal Article
Gesing Kalinowska, A., Khaleel, F., Avdukic, A., & Harte, P. (2023)
Exploring the Customer Trust Building Strategies used by Fintech Firms. Journal of business and economics, 15(2),
The Fintech industry remains broadly un-regulated compared to their banking counterparts; however, Fintech firms are aware that customer trust plays a vital role in defining s...

Motivations of Ecopreneurs: The New Entrepreneurial Paradigm

Working Paper
Harte, P., Peisl, T., & Kammers, K. (2021)
Motivations of Ecopreneurs: The New Entrepreneurial Paradigm
The purpose of this study is to investigate motivations of ecological entrepreneurs, ‘ecopreneurs’ to engage in green innovation, i.e. ecopreneurial ventures for wider gain th...

The User Perspective on Innovation in eLearning: A Single-Case Study from IBM

Conference Proceeding
Ziegler, A., Peisl, T., & Harte, P. (2022)
The User Perspective on Innovation in eLearning: A Single-Case Study from IBM. In Systems, Software and Services Process Improvement: EuroSPI 2022 (750-762). https://doi.org/10.1007/978-3-031-15559-8_52
Innovation in eLearning has been discussed in academic research for more than 30 years. Current research around eLearning even questions if former product adoption models are ...

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