Developing and deploying marketing agility in an emerging economy: the case of Blue Skies
Journal Article
Osei, C., Amankwah-Amoah, J., Khan, Z., Omar, M., & Gutu, M. (2019)
Developing and deploying marketing agility in an emerging economy: the case of Blue Skies. International Marketing Review, 36(2), 190-212. https://doi.org/10.1108/imr-12-2017-0261
In almost every large business, there is a growing recognition of the importance of organisational agility in improving their marketing responsiveness and business survival. ...
FDI in Botswana: Beacon in the Dark: A Review of Literature
Conference Proceeding
Gutu, M., Anastasiadou, C., Omar, M., & Osei, C. (2017)
FDI in Botswana: Beacon in the Dark: A Review of Literature. In British Academy of Management Conference 2017-Proceedings
No abstract available.
Foreign Direct Investment in Zimbabwe and Botswana: the elephant in the room
Book Chapter
Gutu, M., Anastasiadou, C., Omar, M., & Osei, C. (2017)
Foreign Direct Investment in Zimbabwe and Botswana: the elephant in the room. In A. Ahmed (Ed.), Managing Knowledge and Innovation for Business Sustainability in AfricaPalgrave Macmillan. https://doi.org/10.1007/978-3-319-41090-6_10
Purpose: In Sub-Saharan Africa, FDI performance is considerably different between Zimbabwe and its neighbouring countries. This chapter examines FDI determinants for Sub-Sahar...
Foreign Direct Investment in Zimbabwe and Botswana: The Desperation Game
Presentation / Conference
Gutu, M., Omar, M., Anastasiadou, C., & Osei, C. (2016, April)
Foreign Direct Investment in Zimbabwe and Botswana: The Desperation Game. Paper presented at International Business in a Multi-speed Global Economy
No abstract available.