Modelling E-loyalty from an Integrative Perspective of Self-determination- A Case Study of ASOS.com
Presentation / Conference
Lu, X., & Ensor, J. (2017, September)
Modelling E-loyalty from an Integrative Perspective of Self-determination- A Case Study of ASOS.com. Paper presented at The 8th EMAC Regional Conference- Bridging the Marketing /Theory practice Gap and the Competitiveness of New Europe, the West University of Timisoara, Romania
No abstract available.