Generation Y: An Agenda for Future Visitor Attraction Research
Journal Article
Leask, A., Fyall, A., & Barron, P. (2014)
Generation Y: An Agenda for Future Visitor Attraction Research. International Journal of Tourism Research, 16(5), 462-471. doi:10.1002/jtr.1940
This study provides a comprehensive secondary-based synthesis of previous studies on the profile and patterns of consumption of Generation Y, their consumption experiences and...
Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions
Conference Proceeding
Leask, A., Barron, P., & Ensor, J. (2012)
Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions
This research study compares and contrasts the marketing strategies adopted by operators of tourist attractions aiming to engage effectively with Generation Y (Gen Y) consumer...
Factors in the provision of engaging experiences for the traditionalist market at visitor attractions
Journal Article
Leask, A., & Barron, P. (2021)
Factors in the provision of engaging experiences for the traditionalist market at visitor attractions. Tourism Management Perspectives, 38, https://doi.org/10.1016/j.tmp.2021.100810
The global population is ageing with implications for the provision of tourism experiences to meet changing needs. The shift in demographics has encouraged a focus on the olde...
The sustainable festival city and local communities: Engaging secondary stakeholders through placemaking
Presentation / Conference
We will present initial findings from our research which considers how Edinburgh’s (UK) festivals and tourism sectors can deliver sustainable community engagement. Our study a...
Engaging residents as stakeholders of the visitor attraction.
Journal Article
Garrod, B., Fyall, A., Leask, A., & Reid, E. (2012)
Engaging residents as stakeholders of the visitor attraction. Tourism Management, 33, 1159-1173. https://doi.org/10.1016/j.tourman.2011.11.014
While local residents are widely recognised to play a pivotal role in the development and management of destinations, their role in the context of visitor attractions has larg...
Materiality, memories and lived event tourism experiences
Presentation / Conference
Todd, L., Leask, A., & Ensor, J. (2017, June)
Materiality, memories and lived event tourism experiences. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves
Our paper furthers understanding of lived experiences in tourism settings as remembered by informants. We propose the value of a phenomenological ‘artefact elicitation’ method...
Managing revenue in Scottish visitor attractions.
Journal Article
Leask, A., Fyall, A., & Garrod, B. (2012)
Managing revenue in Scottish visitor attractions. Current Issues in Tourism, 1-26. https://doi.org/10.1080/13683500.2012.667070
Revenue management is often identified as a potentially valuable tool for addressing some of the challenges currently facing visitor attractions. This article sets out to inve...