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After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?

Journal Article

Easson, H., & Leask, A. (in press)

After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?. Current Issues in Tourism, 23(11), 1343-1356. https://doi.org/10.1080/13683500.2019.1625875

Cultural heritage is recognised as one of the major contributors to the economy and has traditionally been funded from the public sector. Museums have had to become more comme...

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