Social media conflicts during the financial crisis: Managerial implications for retail banks
Journal Article
Dineva, D., Lu, X., & Breitsohl, J. (2019)
Social media conflicts during the financial crisis: Managerial implications for retail banks. Strategic Change, 28(5), 381-386. https://doi.org/10.1002/jsc.2292
Social media can be used proactively to disseminate accurate corporate information and address undesirable consumer behaviors online in order to help counteract negativity in ...