The effect of colonial legacies on Africa's inward FDI: the Case of UK FDI in Ghana
Journal Article
Osei, C., Omar, M., & Joosub, T. (2020)
The effect of colonial legacies on Africa's inward FDI: the Case of UK FDI in Ghana. Critical Perspectives on International Business, 16(3), 259-277. https://doi.org/10.1108/cpoib-05-2018-0041
Purpose – This paper examines the role colonial ties play in attracting Foreign Direct Investment (FDI) to Ghana, several years after the official end of colonisation in the A...
The role of government and the international competitiveness of SMEs: evidence from Ghanaian non-traditional exports
Journal Article
Appiah, K., Osei, C., Selassie, H., & Osabutey, E. (2019)
The role of government and the international competitiveness of SMEs: evidence from Ghanaian non-traditional exports. Critical Perspectives on International Business, 15(4), 296-322. https://doi.org/10.1108/cpoib-06-2018-0049
Purpose
The nature of international markets and the challenges with respect to the competitiveness of small and medium enterprises (SMEs) makes it imperative to examine govern...
Developing and deploying marketing agility in an emerging economy: the case of Blue Skies
Journal Article
Osei, C., Amankwah-Amoah, J., Khan, Z., Omar, M., & Gutu, M. (2019)
Developing and deploying marketing agility in an emerging economy: the case of Blue Skies. International Marketing Review, 36(2), 190-212. https://doi.org/10.1108/imr-12-2017-0261
In almost every large business, there is a growing recognition of the importance of organisational agility in improving their marketing responsiveness and business survival. ...
An investigative analysis of the factors influencing degree of involvement in a foreign market.
Journal Article
Omar, M., & Osei, C. (2015)
An investigative analysis of the factors influencing degree of involvement in a foreign market. Transnational Marketing Journal, 3, 45-60
This paper focuses on factors that influence the degree of involvement in foreign markets. Using survey method, the research data was obtained from 112 usable responses from a...
Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology
Journal Article
Williams Jr, R., Osei, C., & Omar, M. (2012)
Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology. Journal of Marketing for Higher Education, 22(1), 71-81. https://doi.org/10.1080/08841241.2012.705795
As Higher Education Institutions (HEI) become more marketized and increasingly promotionalized, brand building gains in intensity and names become increasingly important. Thi...
Re‐branding Africa.
Journal Article
Osei, C., & Gbadamosi, A. (2011)
Re‐branding Africa. Marketing Intelligence and Planning, 29(3), 284-304. https://doi.org/10.1108/02634501111129257
Purpose
– The purpose of this conceptual paper is to explore how Africa has been branded, and to suggest ways the continent could be re‐branded to attract both international a...