Individualized Tourism Brochures as a Novel Approach to Mass Customization
Journal Article
Migas, N., Anastasiadou, C., & Stirling, A. (2008)
Individualized Tourism Brochures as a Novel Approach to Mass Customization. Journal of Hospitality and Leisure Marketing, 17, 237-257. https://doi.org/10.1080/10507050801978463
Tourism is an information intensive business and technological advances have transformed the way in which information is stored, managed and transmitted to potential visitors....