An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals
Journal Article
Strand, A., & Robertson, M. (2020)
An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals. Event Management, 24(6), 769-788. https://doi.org/10.3727/152599520X15894679115538
The purpose of this study is determination of ways in which music festival organizers can target their social media communication with greater certainty toward younger generat...
Event Design in outdoor music festival audience behaviour (a critical transformative research note)
Journal Article
Robertson, M., Hutton, A., & Brown, S. (2018)
Event Design in outdoor music festival audience behaviour (a critical transformative research note). Event Management, 22(6), 1073-1081. https://doi.org/10.3727/152599518x15346132863157
This work, a conceptual forward-looking paper, examines the management of audiences at music festivals now and indicates a critical manoeuvre of focus for the future. The theo...
Guest editorial
Journal Article
Platt, L., & Ali-Knight, J. (2018)
Guest editorial. Journal of Place Management and Development, 11(3), 262-265. https://doi.org/10.1108/jpmd-08-2018-131
Authors are guest editors of special issue of Journal to Place Management and Development.