Social layers of customer-to-customer value co-creation
Journal Article
Rihova, I., Buhalis, D., Moital, M., & Gouthro, M. B. (2013)
Social layers of customer-to-customer value co-creation. Journal of Service Management, 24(5), 553-566. https://doi.org/10.1108/JOSM-04-2013-0092
Purpose – Approached from the customer-dominant (C-D) logic perspective, this paper aims to extend current value co-creation discussions by providing conceptual insights into ...