Reproducing the Fashion System: The Myth of the Influencer
Conference Proceeding
Logan-McFarlane, A., & Samsioe, E. (2018)
Reproducing the Fashion System: The Myth of the Influencer
Previous work in marketing has shown that the social media influencer plays an important role in attracting consumers to brands (Kapitan and Silvera 2016). The fashion ‘influe...
Passionate Labours: Fashion, Celebrity Culture and Bloggerpreneurs
Conference Proceeding
Logan-McFarlane, A., Hamilton, K., & Hewer, P. (in press)
Passionate Labours: Fashion, Celebrity Culture and Bloggerpreneurs. In Consumer Culture Theory 2017 Conference Proceedings
We explore passion and its link to consumption and entrepreneurial practice through the context of celebrity culture and fashion. Our contribution is to consider passionate la...