Big data in audience research: A critical perspective
Book Chapter
Zeller, F. (2015)
Big data in audience research: A critical perspective. In F. Zeller, C. Ponte, & B. O’Neill (Eds.), Revitalising Audience Research (261-278). New York, NY: Routledge. https://doi.org/10.4324/9781315762821
What does big data 2 mean for contemporary and future audience research? Does it simply have methodological implications, such as giving up traditional methods for the sake of...