A case of the insta-self: exploring the relationship between Instagram branded content and millennial women's self-image
2015
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2020
Kathryn Rezai | Director of Studies: Dr Elaine Mercer-Jones | Second Supervisor: Prof John Ensor
An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels
2014
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2019
Dr Clidna Soraghan | Director of Studies: Dr Elaine Mercer-Jones | Second Supervisor: Prof John Ensor
Fifty shades of consumer engagement: an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook
2013
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2017
Dr Agata Krowinska | Director of Studies: Prof John Ensor | Second Supervisor: Dr Maktoba Omar Saad
Elucidating the dimensions of communication and the role of culture in an Austrian medical setting
2012
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2020
Leena Saurwein | Director of Studies: Prof John Ensor | Second Supervisor: Prof Mary Fischer
An exploration of the dynamics of culture formation and personal acculturation in a culturally complex situation: learning from university students' experiences of group work
2012
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2018
Dr Frank Xu | Director of Studies: Prof Mary Fischer | Second Supervisor: Dr Vivien Xiaowei Zhou
The role of niche tourism products in destination development
2009
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2011
Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audience/market segment. Locations...
Prof Jane Ali-Knight | Director of Studies: Prof John Ensor
An ethnographic interpretation of the work environment within a creative culture in the advertising sector
2009
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2014
Purpose and rationale
The purpose of the exploratory research is to provide a deeper understan...
Dr Christine Band | Director of Studies: Prof John Ensor | Second Supervisor: Prof Anna Leask
Festival images: Brand image and stakeholders’ brand relationship types at the Edinburgh Festival Fringe
2007
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2011
Dr Louise Todd | Director of Studies: Prof John Ensor | Second Supervisor: Prof Anna Leask
World heritage, tourism and national identity: a case study of the Acropolis in Athens, Greece
2005
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2009
Tijana Rakic | Director of Studies: Prof John Ensor
Online banking in Bahrain: the role of attitudes and beliefs in shaping consumer behaviour
2003
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2008
The advancesin communicationa nd computert echnology and the availability
of the Internet have made it possibl...
Latifa Abdulrahman | Director of Studies: Dr Maktoba Omar Saad | Second Supervisor: John Adams