Customer retention through continuous improvement (CI), culture and customer service
2009
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2013
Customer retention has long been considered an important element in achieving
competitive advantage for business org...
Dr Barbara McCrory | Director of Studies: Dr Nick Pilcher | Second Supervisor: Dr Janice McMillan
Festival images: Brand image and stakeholders’ brand relationship types at the Edinburgh Festival Fringe
2007
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2011
Dr Louise Todd | Director of Studies: Prof John Ensor | Second Supervisor: Prof Anna Leask
World heritage, tourism and national identity: a case study of the Acropolis in Athens, Greece
2005
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2009
Tijana Rakic | Director of Studies: Prof John Ensor