Events, Visitor Attractions and The Event Attraction Continuum
Book Chapter
Weidenfeld, A., & Leask, A. (2016)
Events, Visitor Attractions and The Event Attraction Continuum. In A. Weidenfeld, R. Butler, & A. M. Williams (Eds.), Visitor Attractions and Events: Locations and LinkagesTaylor & Francis
No abstract available.
Exploring Visitor Engagement with Museum Exhibits during ‘Lates’ Events at the National Museum of Scotland, UK
Presentation / Conference
Leask, A. & Barron, P. (2016, January)
Exploring Visitor Engagement with Museum Exhibits during ‘Lates’ Events at the National Museum of Scotland, UK. Paper presented at International Marketing Trends Conference, Venice, Italy
No abstract available.
Destination Competitiveness: A Comparative Study of Hong Kong, Macau, and Singapore
Journal Article
Todd, L., Leask, A., & Fyall, A. (2015)
Destination Competitiveness: A Comparative Study of Hong Kong, Macau, and Singapore. Tourism Analysis, 20(6), 593-605. https://doi.org/10.3727/108354215x14464845877832
This paper presents a comparative study of the destination competitiveness of Hong Kong, Singapore and Macau and those strategies developed to enhance their future position in...
Exploring film-induced tourism implications for onsite heritage interpretation at Alnwick Castle.
Book Chapter
Bakiewicz, J., Leask, A., Barron, P., & Rakić, T. (2015)
Exploring film-induced tourism implications for onsite heritage interpretation at Alnwick Castle. In M. Kozak, & N. Kozak (Eds.), Destination Marketing: international perspectivesRoutledge
No abstract available.
Exploring film-induced tourism implications for onsite heritage interpretation at Alnwick Castle.
The Way Forward for Mapping and Safeguarding ICH: The Scottish Experience
Presentation / Conference
McCleery, A., Leask, A., Bowers, A. & McCleery, A. (2015, June)
The Way Forward for Mapping and Safeguarding ICH: The Scottish Experience. Paper presented at ICOMOS-UK Intangible Cultural Heritage Conference, Edinburgh, Scotland. (Unpublished)
No abstract available.
Engaging the multi-generational workforce in tourism and hospitality
Journal Article
Barron, P., Leask, A., & Fyall, A. (2014)
Engaging the multi-generational workforce in tourism and hospitality. Tourism Review, 69(4), 245-263. https://doi.org/10.1108/TR-04-2014-0017
Purpose – The purpose of this study is to present strategies that hospitality and tourism organisations might adopt as a means of encouraging employee engagement, thus enablin...
Exploring film induced tourism implications on onsite heritage interpretation at heritage visitor attractions
Conference Proceeding
Bakiewicz, J., & Leask, A. (2014)
Exploring film induced tourism implications on onsite heritage interpretation at heritage visitor attractions. In M. Kozak, & N. Kozak (Eds.), 7th World Conference for Graduate Research in Tourism Hospitality and Leisure Proceedings Book, (388-393
Intorduction
The previous research in the area of film induced tourism, although widely acknowledged, was not concerned with built heritage sites which have inherent restricti...
Engaging with new consumer markets – Museum Events and Generation Y
Conference Proceeding
Leask, A., & Barron, P. (2014)
Engaging with new consumer markets – Museum Events and Generation Y. In Proceedings of the International Conference Marketing Trends 2014
No abstract available
Revenue Management at Heritage Attractions
Book Chapter
Leask, A. (2013)
Revenue Management at Heritage Attractions. In P. Legohérel, E. Poutier, & A. Fyall (Eds.), Revenue Management for Hospitality and Tourism,
This chapter focuses on how revenue management might be suitable for use as a tool in developing the effective management of heritage visitor attractions (HVAs). It begins wit...
The Role of Edinburgh World Heritage in Managing a World Heritage City
Book Chapter
Leask, A. (2013)
The Role of Edinburgh World Heritage in Managing a World Heritage City. In Contemporary Cases in Heritage
No abstract available.