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8 results

The Nature and Role of Visitor Attraction

Book Chapter
Leask, A. (2022)
The Nature and Role of Visitor Attraction. In A. Fyall, B. Garrod, A. Leask, & S. Wanhill (Eds.), Managing Visitor Attractions. (3rd). Routledge. https://doi.org/10.4324/9781003041948-2
Visitor attractions play a vital role in the development and success of tourism destination. The aim of this chapter is first to define the terms ‘visitor attraction’ and ‘tou...

Marketing Archaeological Heritage for Tourism

Book Chapter
Fyall, A., Leask, A., & Barber, S. (2020)
Marketing Archaeological Heritage for Tourism. In D. J. Timothy, & L. G. Tahan (Eds.), Archaeology and Tourism - Touring the Past (69-86). Bristol: Channel View Publications
Abstract not available.

Events, Visitor Attractions and The Event Attraction Continuum

Book Chapter
Weidenfeld, A., & Leask, A. (2016)
Events, Visitor Attractions and The Event Attraction Continuum. In A. Weidenfeld, R. Butler, & A. M. Williams (Eds.), Visitor Attractions and Events: Locations and LinkagesTaylor & Francis
No abstract available.

Exploring film-induced tourism implications for onsite heritage interpretation at Alnwick Castle.

Book Chapter
Bakiewicz, J., Leask, A., Barron, P., & Rakić, T. (2015)
Exploring film-induced tourism implications for onsite heritage interpretation at Alnwick Castle. In M. Kozak, & N. Kozak (Eds.), Destination Marketing: international perspectivesRoutledge
No abstract available. Exploring film-induced tourism implications for onsite heritage interpretation at Alnwick Castle.

The Role of Edinburgh World Heritage in Managing a World Heritage City

Book Chapter
Leask, A. (2013)
The Role of Edinburgh World Heritage in Managing a World Heritage City. In Contemporary Cases in Heritage
No abstract available.

Revenue Management at Heritage Attractions

Book Chapter
Leask, A. (2013)
Revenue Management at Heritage Attractions. In P. Legohérel, E. Poutier, & A. Fyall (Eds.), Revenue Management for Hospitality and Tourism,
This chapter focuses on how revenue management might be suitable for use as a tool in developing the effective management of heritage visitor attractions (HVAs). It begins wit...

Visitor Management at a World Heritage Site – Skara Brae Prehistoric Village

Book Chapter
Leask, A., & Garrod, B. (2011)
Visitor Management at a World Heritage Site – Skara Brae Prehistoric Village. In B. Garrod, & A. Fyall (Eds.), Contemporary Cases in Tourism
No abstract available

World Heritage Designation – New Lanark

Book Chapter
Leask, A. (2011)
World Heritage Designation – New Lanark. In B. Garrod, & A. Fyall (Eds.), Contemporary Cases in Tourism
No abstract available.