Introduction: International Perspectives of Festivals and Events : Paradigms of Analysis
Book Chapter
Ali-Knight, J., Robertson, M., Fyall, A., & Ladkin, A. (2009)
Introduction: International Perspectives of Festivals and Events : Paradigms of Analysis. In J. Ali-Knight, M. Robertson, A. Fyall, & A. Ladkin (Eds.), International Perspectives of Festivals and Events : Paradigms of Analysis. , (xix). Oxford, UK: Elsevier
No abstract available
Introduction to arts, culture and leisure
Book Chapter
Ali-Knight, J., & Robertson, M. (2004)
Introduction to arts, culture and leisure. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (3-13). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50006-5
No abstract available.
Visitor management for festivals and events
Book Chapter
Yeoman, I., McMahon-Beattie, U., & Robertson, M. (2004)
Visitor management for festivals and events. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (65-79). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50010-7
This chapter draws on a number of models to animate the need for a visitor manage to balance the requirements of demand forecasting and managing capacity with appropriate leve...
Edinburgh's Winter Festival.
Book Chapter
Wardrop, K. M., & Robertson, M. (2004)
Edinburgh's Winter Festival. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (346-357). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50027-2
No abstract available.
Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing
Book Chapter
Robertson, M., & Wardrop, K. M. (2004)
Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (115-129). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50013-2
This chapter addresses the role of image, marketing, brand awareness, commercial partnerships (sponsorship), entrepreneurship, and stakeholder legitimacy as part of an events ...