Small Tourism Firms’ Use of Marketing Technology in the Post-Covid Era: The Case of Ireland and Scotland
Conference Proceeding
Setkute, J., & Kurtzke, S. (2022)
Small Tourism Firms’ Use of Marketing Technology in the Post-Covid Era: The Case of Ireland and Scotland. In 2022 Academy of Marketing Conference
Practice-Informed Marketing Education: A Contemporary Approach to Teaching Digital Analytics to Marketing Students
Conference Proceeding
Kurtzke, S., & Setkute, J. (2022)
Practice-Informed Marketing Education: A Contemporary Approach to Teaching Digital Analytics to Marketing Students. In 2022 Academy of Marketing Conference
Why Are Marketing Analytics Skills Vital, and How Can Business Schools Teach It?
Digital Artefact
Kurtzke, S. (2022)
Why Are Marketing Analytics Skills Vital, and How Can Business Schools Teach It?. [Blog post]