Understanding the importance that consumers attach to social media sharing (ISMS): Scale development and validation
Journal Article
Dedeoğlu, B. B., Taheri, B., Okumus, F., & Gannon, M. (2020)
Understanding the importance that consumers attach to social media sharing (ISMS): Scale development and validation. Tourism Management, 76, https://doi.org/10.1016/j.tourman.2019.103954
In response to the increasing ubiquity of social media platforms, improved consumer choice, and technological progress, the importance of consumer-generated content (CGC) cont...
Visitors’ perceived trust in sincere, authentic, and memorable heritage experiences
Journal Article
Taheri, B., Gannon, M., & Kesgin, M. (in press)
Visitors’ perceived trust in sincere, authentic, and memorable heritage experiences. Service Industries Journal, 40(9-10), 705-725. https://doi.org/10.1080/02642069.2019.1642877
The success of cultural destinations often centres on whether consumers trust the provenance and integrity of the heritage assets, activities, and services therein. However, f...