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A Data-driven Statistical Approach to Customer Behaviour Analysis and Modelling in Online Freemium Games
Thesis
Singh Roy, A. A Data-driven Statistical Approach to Customer Behaviour Analysis and Modelling in Online Freemium Games. (Thesis)
Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2090355
The video games industry is one of the most attractive and lucrative segments in the entertainment and digital media, with big business of more than $150 billion worldwide. A ...
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GameVis
2012 - 2014
To develop tools for games developers and publishers that allow the visualisation of patterns of game play, to predict retention and the likelihood of micro purchases.
Funder:
Innovate UK
| Value:
£112,361
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Director Of Studies
A data-driven statistical approach to customer behaviour analysis and modelling in online freemium games
2014 - 2019
Anusua Singh Roy
| Director of Studies:
Dr Moira Hughes
| Second Supervisor:
Prof Robert Raeside
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