3 results

Detection framework for the reduction of click-through and ID theft fraud in affiliate marketing.

Presentation / Conference
Miehling, M. J., Buchanan, W. J., & Lawson, A. (2011, August)
Detection framework for the reduction of click-through and ID theft fraud in affiliate marketing. Paper presented at SCONE-the Scottish Networking Event, School of Computing, University of Glasgow
This presentation focuses on outlining criminal activity within affiliate marketing related to click-through and ID theft crime, based on real-life crime data. It shows the me...

Analysis of malicious affiliate network activity as a test case for an investigatory framework.

Conference Proceeding
Miehling, M. J., Buchanan, W. J., Old, L. J., Batey, A. & Rahman, A. (2009)
Analysis of malicious affiliate network activity as a test case for an investigatory framework. In Proceedings of 9th European Conference on Information Warfare and Security, 209
Currently there is a great deal of literature surrounding methods that can be used to de-tect click-fraud, but there is very little published work on actual cases of click-thr...

Affliate advertising fraud and an investigatory fraud framework.

Conference Proceeding
Miehling, M. J., Buchanan, W. J. & Lawson, A. (2010)
Affliate advertising fraud and an investigatory fraud framework. In CyberForensics 2011
This paper outlines the details of a real-life scam, which involves creating fraudulent Web sites which pretend to sell goods, but are actually used to perform click-through c...