An exploratory study of consumption emotion in services.
Journal Article
Mudie, P., Cottam, A. & Raeside, R. (2003)
An exploratory study of consumption emotion in services. Service Industries Journal. 23, 84-106. doi:10.1080/02642060308565625. ISSN 0264-2069
This article addresses the significance of emotions in the consumption of services. There has been little investigation of emotions in services. This study attempts a general ...